Successfully direct marketing beef
Abstract
"University of Missouri Extension and Missouri AgrAbility work with diverse populations to explore revenue opportunities in agriculture that use their abilities and improve their lifestyle. These groups include small and beginning farmers and ranchers, veterans, minority populations, women and those with disabilities. Missouri AgrAbility, a USDA NIFA-funded program provides an environment of inclusivity and equity to help farmers be a vital part of doubling Missouri agricultural economy by 2030. Missouri AgrAbility strives to enhance the economic viability of its participants by maintaining physical and mental health. This booklet gives a direct marketing perspective for meat producers to consider in individual markets. The end user will need to explore local markets, disposable income of the buyer, rural versus metropolitan markets, processing fees, local competition and other factors in setting price points for this model."--Introduction.
Rights
Archive version. For the most recent information see extension.missouri.edu.
OpenAccess.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.