Aim High or Go Low? Pricing Strategies and Enrollment Effects when the Net Price Elasticity Varies with Need and Ability

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Aim High or Go Low? Pricing Strategies and Enrollment Effects when the Net Price Elasticity Varies with Need and Ability

Please use this identifier to cite or link to this item: http://hdl.handle.net/10355/8846

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Title: Aim High or Go Low? Pricing Strategies and Enrollment Effects when the Net Price Elasticity Varies with Need and Ability
Author: Curs, Bradley R.; Singell, Larry D.
Keywords: college tuition
low-income students
Date: 2009
Publisher: Journal of Higher Education
Citation: Journal of Higher Education, 2009.
Abstract: Detailed data on individual applicants to a large public university are used to demonstrate that net price responsiveness decreases with need and ability. Enrollment effects are simulated and show a movement towards a high tuition/high aid (low tuition/low aid) policy significantly lowers (raises) tuition revenue with a modest increase (decrease) in the number of aid-eligible students.
URI: http://hdl.handle.net/10355/8846

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