Browsing 2006 Undergraduate Research and Creative Achivements Forum (MU) by Title "Exploring retail atmospherics: Can background music influence employee creativity in solving problems? [abstract]"
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Exploring retail atmospherics: Can background music influence employee creativity in solving problems? [abstract]
(University of Missouri - Columbia Office of Undergraduate Research, 2006)The concept of retail atmospherics refers to sensations caused by sight, sound, scent, and touch in retail stores. These factors are given considerable weight by retailers when deciding how best to market and present ...