| dc.contributor.advisor | Flink, Jim | eng |
| dc.contributor.author | Zhao, Yiheng | eng |
| dc.date.issued | 2021 | eng |
| dc.date.submitted | 2021 Fall | eng |
| dc.description | Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia. | eng |
| dc.description | Title from: project report. | eng |
| dc.description.abstract | This project aims to help the local news landscape by finding practical ways to boost audience engagement and potentially increase the revenue for local newsrooms. This research decided to turn to well-sourced professional pollsters, research institutions, and audience researchers in the communication industries to gain insight and recommendations in public opinion and audiences research methods that could potentially help local newsrooms and journalists to improve their understanding of the audiences and community. | eng |
| dc.description.bibref | Includes bibliographical references. | eng |
| dc.format.extent | 5 files | eng |
| dc.identifier.uri | https://hdl.handle.net/10355/89527 | |
| dc.language | English | eng |
| dc.publisher | University of Missouri--Columbia | eng |
| dc.relation.ispartofcollection | Freely available projects (MU) | eng |
| dc.relation.ispartofcommunity | University of Missouri--Columbia. School of Journalism. Journalism masters projects | eng |
| dc.rights | OpenAccess. | eng |
| dc.rights.license | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. | |
| dc.subject.lcsh | Journalism -- Study and teaching (Internship) | eng |
| dc.title | Public-powered journalism in local news reporting: public opinion research for local newsroom | eng |
| dc.type | Project | eng |
| thesis.degree.discipline | Journalism | eng |
| thesis.degree.level | Masters | eng |
| thesis.degree.name | M.A. | eng |
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