dc.contributor.author | Parcell, Joseph L. | eng |
dc.contributor.author | Schroeder, Ted Conrad | eng |
dc.date.issued | 2003-11 | eng |
dc.description | This revision is dated November 1, 2003. | eng |
dc.description.abstract | A set of consumer-level characteristic demand models were estimated to determine the level of brand equity for pork and beef meat cuts. Results indicate that brand premiums and discounts vary by private, national, and store brands; and brand equity varies across meat cuts carrying the same brand name. Other results are that product size discounts are linear, meat items on sale are significantly discounted to non-sale items, specialty stores typically do not garner higher prices than supermarket/grocery store, and warehouse/super center stores typically premium price to supermarket/ grocery stores. | eng |
dc.description.sponsorship | The authors gratefully acknowledge the Beef Checkoff program for funding the acquisition of the National Panel Diary data used for this analysis. | eng |
dc.identifier.uri | http://hdl.handle.net/10355/8959 | eng |
dc.language | English | eng |
dc.relation.ispartofcollection | Agricultural Economics publications (MU) | eng |
dc.relation.ispartofcommunity | University of Missouri-Columbia. College of Agriculture, Food and Natural Resources. Division of Applied Social Sciences. Department of Agricultural Economics | eng |
dc.relation.ispartofseries | Department of Agricultural Economics working paper ; no. AEWP 2003-08 | eng |
dc.source.harvested | http://dass.missouri.edu/agecon/research/workingpapers/aewp2003-8.pdf | eng |
dc.subject | hedonic modeling | eng |
dc.subject | product differentiation | eng |
dc.subject.lcsh | Brand loyalty | eng |
dc.subject.lcsh | Pork -- Prices | eng |
dc.subject.lcsh | Beef -- Prices | eng |
dc.subject.lcsh | Grocery trade -- Prices | eng |
dc.subject.lcsh | Economics -- Mathematical models | eng |
dc.title | Determinants of Beef and Pork Brand Equity | eng |
dc.type | Working Paper | eng |