Developing effective communications (2022)

Abstract

"Most Americans probably do not appreciate the importance of communication in their personal and workday lives. Hopefully, those of us in extension work recognize the importance of good, effective communications. It's been estimated that many Americans spend 70 to 80 percent of their time in communication -- writing, reading, talking, listening. This is certainly true of extension faculty. This suggests that communication may well be the key to success for an extension worker. It seems that almost everyone talks about the need for communication -- good, effective communication. University faculty often complain of poor communication between administrators and the faculty; students complain about lack of communication between the faculty and themselves. Parents bemoan the lack of communication between themselves and their children. Young people voice the same thought although from a different viewpoint. Farmers say the farm story needs to be told. Labor union members feel they aren't understood. And, ironic as it may seem, public relations experts fret over the feeling that the public misunderstands the objectives of their profession."--Page 1.