CM - Communications (MU Extension)

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    Writing columns
    (University of Missouri Extension, 2022) Foran, Katherine; Jefferson, Debrah
    "What is a column? A column is not a news article, but it is news. It generally answers why and how. It often is personal, using the first and second person (I and you). A column often states an opinion. It is said to be like writing an open letter. A column also has a standard head, called a title, and a by-line (name) at the top. These identify you and your column for the reader."--Page 1.
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    Clear writing
    (University of Missouri Extension, 2022) Foran, Katherine
    A ten principle guide on how to be a clear writer.
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    Developing effective communications (2022)
    (University of Missouri Extension, 2022) Foran, Katherine; Lee, Dick
    "Most Americans probably do not appreciate the importance of communication in their personal and workday lives. Hopefully, those of us in extension work recognize the importance of good, effective communications. It's been estimated that many Americans spend 70 to 80 percent of their time in communication -- writing, reading, talking, listening. This is certainly true of extension faculty. This suggests that communication may well be the key to success for an extension worker. It seems that almost everyone talks about the need for communication -- good, effective communication. University faculty often complain of poor communication between administrators and the faculty; students complain about lack of communication between the faculty and themselves. Parents bemoan the lack of communication between themselves and their children. Young people voice the same thought although from a different viewpoint. Farmers say the farm story needs to be told. Labor union members feel they aren't understood. And, ironic as it may seem, public relations experts fret over the feeling that the public misunderstands the objectives of their profession."--Page 1.
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    How to have a successful educational meeting on a public issue
    (University of Missouri. Extension Division, 1983) Bevins, Robert J.; McNabb, Coy G.
    "Citizens have the duty and opportunity to help make many group decisions about complex issues. Group decisions are those in which two or more people have a voice or vote. The decision may affect one or more persons individually or as a group. The group decision may be of a local nature such as a change in school tax, or a state problem such as water legislation, or a national issue such as commodity referendum. Increasingly there are issues that relate to broad national programs such as energy, international trade or other complex subjects about which there must be broad public support before much can be accomplished by legislation."--First page.
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    Checklist for planning a successful meeting
    (University of Missouri. Extension Division, 1983) Bodenhammer, Schell H.
    "Much time, energy and other resources go into planning and holding meetings. The purpose of a meeting should be to bring about desired change in a specific group of peopple or target audience. This change could be in terms of knowledge, skills, attitudes or aspirations. A meeting can be judged successful to the extent planned objectives are reached. Success is viewed from both the standpoint of those planning the meeting and the target audience."--First page.
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