1960-1969 Theses (MU)
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Item Public relations in baseball in the 1960's(University of Missouri--Columbia, 1969) Walsh, John A."The first three chapters are concerned with the St. Louis Cardinals' public relations organization. The division in chapters was determined by the three-part division of the St. Louis public relations office. The public relations director and his functions are in the first part of the division, the community relations director and his role in the second part and the sales and promotions department in the final of the three parts. The chapter on promotions also presents the debate among men in baseball concerning the role promotion should play, and thus links Chapter IV with Chapter V, which describes how three separate atypical promotions in baseball helped to improve attendance. Chapter VI uses the preceding as a background and discusses what public relations is doing and is not doing in baseball today. Most of the basis for this chapter is a public relations survey sent to all twenty teams (this was done before the expansion move of 1968 was approved and the four new teams were added to the major leagues). The final chapter draws conclusions from the material presented in the first six chapters. Throughout the thesis are several definitions of public relations, functions of public relations, and theoretical axioms of public relations which support or negate, in theory, the practices of the public relations departments. Their usage is intended to add another dimension to the study. Much of the research for this study was conducted by interviews and on-the-scene reporting. Other sources were leading periodical articles on baseball and on public relations and promotions in baseball."--Page 6.Item Minimum land required to attain specified income levels, Southeast Missouri Delta, 1975(University of Missouri--Columbia, 1966) Kelly, Alfred B."In economic theory, land, labor, capital and manage ment are considered scarce resources, and their optimal allocation among competing uses is the essence of the study of economics. An optimal allocation is one in which the marginal value product of the last units of all resources used is the same in all alternative uses to which society has designated the resources to be allocated, or for a specific resource the last unit applied in any one use will produce the same marginal value product as the last unit of that resource applied to any other use. All resources will then be receiving their opportunity cost at their highest and best economic use. This condition will theoretically result in the maximum economic product from the use of all resources and will, therefore, give the greatest possible net national product to our society. A basic assumption underlying this principle is perfect competition. The assumption of perfect competition in agriculture abstracts from the real world by assuming perfect knowledge, perfect mobility and no government intervention. Therefore, this principle cannot be attained In reality but can be used as a guide or norm to be approximated in constructing a study model."--Introduction.Item Houses and 65 Columbia families that built them(University of Missouri--Columbia, 1963) Rice, Robert Ray;"It was May 28, 1821, and the public had their first opportunity to buy building lots in Columbia. The plan of the new central Missouri town had been laid out earlier in the spring of the same year. Some months before, approximately one half mile west of the present center of town, another site had been hurriedly chosen and established as the county seat for the newly formed Boone County, but it was soon discovered that no adequate or convenient water supply was available. There had been a few log cabins built at the first site and these were moved to the "new" Columbia, where they were joined by other small, one story, mud-daubed log buildings. "They were situated in a 'clearing' in the midst of stumps and brush, while all around stretched a dense and tractless wilderness," but, in three years, by 1824, Columbia had grown "to an emporium of refinement, enterprise and trade. By 1830, the population had grown to near 60 people and three years later the town was linked to St. Louis and Fayette by a semi-weekly line of mail coaches. In 1840, when the corner stone of the State University was laid, the population had mushroomed to almost 1000, and it was then boasted that "streets are broad and shady, and many of them well paved, with more miles of granitoid, brick and plank sidewalks than any town of its population in Missouri." By 1919, the inhabitants had increased to 12,500 and the town discovered that along with the pleasant at tributes of the city, there had grown slum conditions for some Negro and white citizens as well. Every community has its own particular reason for existing. It may be strategically located in relation to a river, harbor, or other transportation route. It may be near the source of a particular raw material or rich farm land. Some communities exist primarily because of their climate, but Columbia's main purpose is education and this was very early to supercede in importance the founding purpose, that of being the County seat. Today, with a population estimated to be over 40,000 including approximately 15,000 college students, higher education is truly Columbia's business. "Universities very frequently form centers of order and beauty in otherwise undistinguished small communities," and this is nearly true in Columbia. With population predicted by planning engineers to double in the next 20 years, the subject of housing will become even more important and pressing than it has been in the past. It is with this in mind that one segment of the house buying public was chosen for study in this thesis."--Introduction.Item Progress in State administrative reorganization in Missouri since the report of the State Reorganization Commission of 1955(University of Missouri--Columbia, 1960) Botner, Stanley Benton"More than six years have elapsed since January 1955 when the State Reorganization Commission of Missouri submitted its report containing 112 recommendations to improve the organization and operation of Missouri state executive agencies. The purpose of this study is to ascertain the extent to which those recommendations have been implemented, and to examine other recent changes in agency organization and operations."--Introduction.Item An investigation of the effects of urban expansion on the taxation of real property in west central Missouri(University of Missouri--Columbia, 1968) Welliver, Edwin DelThe increase in population in the rural-urban fringe of cities such as Kansas City and St. Louis has had an impact on local governments. These governmental units are required to provide more public services, in terms of quality and quantity, as population density increases. These services are provided by public institutions which have a rural orientation. The transition of these institutions from a rural to an urban orientation frequently is very difficult. Therefore, taxation of real property was investigated to determine the effects of urbanization upon this public institution. Four questions of special Interest to society in its appraisal of rural-urban fringe property taxation served as guides in the investigation. These questions were? (1) Was the amount of property taxes related to the current income generated from the real property? (2) Was there an association of the costs incurred with the benefits derived from the property tax? (3) Was the present system of taxing property the most efficient way of facilitating the transfer of land from agricultural to non-agrlcultural uses? and (4) Could the variation of the real property tax be explained by selected socio-economic variables? The inquiry provides some insights into these extremely interesting and important questions.