AgBioForum, vol. 26, no. 3 (2024)

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    The impact of e-commerce, digital marketing, and digitalization on firm’s growth in Iraq
    (University of Missouri, College of Agriculture, Food and Natural Resources, 2024) Hasan Shakir, Ahmed; Ghaffar Kadhim, Kadhim; Hameed Majeed, Amjed; Majdi, Hasan
    "With the increasing growth in numerous aspects of human life and activities, technology is becoming an unavoidable part of everyday life. It has become apparent that much can be lost in terms of productivity without technology. E-commerce has enabled consumers to greatly reduce their physical efforts in dealing with businesses, which translates to high convenience. This study assesses how e-commerce, digital marketing, and digitization have changed the business landscape in Iraq alongside digitalization and firm growth in Iraq. Furthermore, e-commerce adopters are found to do business with greater contentment and satisfaction as they have lower costs. This, in turn, results in even greater business expansion goals and objectives. E-commerce and growing digital marketing tools allow business expansion while greatly saving time and many physical resources. The study's outcome provides an impetus for policy formulation and its practical contribution to the study of the digital economy concerning the deployment of key resources such as internet infrastructure in developing economies like Iraq." -- first page
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    Exploring the impact of marital status and workplace environment on mental health among employees in service-based industries
    (University of Missouri, College of Agriculture, Food and Natural Resources, 2024) Mishra, Richa; Alsabatin, Hala; Upamanyu, Shweta; Masih, Jolly; Hannoon, Azzam; Badawi, Sherine; Reyad, Sameh; Jamjoom, Yussra
    "This study investigates the relationship between marital status, workplace environment, and mental health among employees in the Delhi National Capital Region service-oriented industries. The empirical examination also explores that Workload and Job stress, Work-life balance, Organizational culture and workplace environment also make an impact on mental health. The research combines mixed methods through questionnaires from 200 respondents who participated in stratified random sampling and qualitative components to achieve better contextual understanding. The study validates that excessive workload and insufficient work-life integration combined with weak organizational care drive persistent mental health deterioration for employees. The research data revealed that unmarried workers showed higher psychological strain than their married colleagues across all study groups. Factor analysis tests demonstrated that the constructs had excellent reliability and validity characteristics since key dimensions describe mental health outcome variability_ Workplace environment proves to be a major determinant of employee well-being_ The findings have been evaluated by using ANOVA and it affects these results most notably when married status is considered. Employers must adopt specific organizational initiatives that enhance mental health support because this analysis demonstrates widespread employee needs. The study extends current opinions about occupational mental health by providing detailed information about how family connections and workplace environments affect employee mental health within demanding service roles." -- first page
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    Exploring the role of country governance in shaping key determinants of agricultural production : evidence from panel data analysis
    (University of Missouri, College of Agriculture, Food and Natural Resources, 2024) Mohammed Sufyan Ghaleb, Mohanad; Normuradov, Nurbek
    "Agricultural production becomes an integral factor for economic development and food security. Therefore, the study investigated the effect of foreign aid and foreign agricultural aid on Saudi Arabia's agricultural production. Researchers also tested the moderating effect of country governance. Quantitative longitudinal data was collected from the world development indicators for the period of 2013 to 2024. The feasible Generalized Least Squares (FGLS) regression technique was used to address econometric concerns such as heteroskedasticity, autocorrelation, and cross-sectional dependence. For robustness of findings, Panel-Corrected Standard Errors (PCSE) were also applied. From those regression models, FGLS results were more appropriate. FGLS results show the significant impact of total foreign aid and total agricultural aid on the agricultural production of Saudi Arabia. Country governance also significantly moderates among total foreign aid, foreign agricultural aid, and agricultural production of Saudi Arabia. These findings highlighted that an effective governance structure improves the efficiency of aid utilization which is ensuring its alignment with national agricultural objectives. The research results highlighted that policymakers must focus on strengthening governance frameworks, enhancing aid allocation efficiency, and ensuring transparency in financial assistance programs to maximize the impact of foreign aid on agricultural production. Private sector stakeholders can leverage foreign aid for technology adoption, infrastructure development, and market expansion. This study is the first to empirically examine the direct and moderating effects of foreign aid and foreign agricultural aid on agricultural production in Saudi Arabia. This study also contributes to both agricultural economics and governance literature which offers novel insights into how governance improves the foreign aid in the country." -- first page
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    Sustainable strategies for creating aesthetically relevant fish leather products
    (University of Missouri, College of Agriculture, Food and Natural Resources, 2024) An, Meng
    "The future competitiveness of the fashion industry, particularly within the leather sector, will be significantly influenced by the ability to balance sustainability with luxury, addressing both environmental challenges and ethical sourcing practices. This study aimed to formulate a strategy for designing aesthetically appealing fish leather products underpinned by sustainability principles, with a focus on reducing reliance on animal-based leather and mitigating the associated environmental impacts of agricultural and animal husbandry practices. Key environmental concerns include deforestation for grazing, greenhouse gas emissions, and the water-intensive processes involved in livestock rearing for leather production. A review of the literature on fish leather production provided insights into sustainable innovations within the industry. Building on this knowledge and collaborating with experts from a local fish leather manufacturing facility, the researcher developed two aesthetically appealing fish leather products (handbags) using environmentally friendly techniques such as vegetable tanning and natural dye printing. Testing conducted on these products highlighted that fish leather production rooted in sustainability yields durable, distinctive items with exceptional aesthetic appeal and material quality. These attributes resonate strongly with the increasing segment of environmentally conscious consumers. The findings of this project underscore the potential of sustainable leather alternatives to reduce the environmental impacts traditionally associated with livestock-derived leather." -- first page
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    The effect of guest-host interaction on guests' pro-ecological behaviour in city-based B&B tourism : a chained multiple intermediary models
    (University of Missouri, College of Agriculture, Food and Natural Resources, 2024) Wang, Siyang; Cheablam, Onanong
    "This study explores the influence of "guest-host interactions" on visitors' pro-ecological behaviours within the context of rural bed and breakfast (B&B) tourism. The research further examines how visitors' perceptions of value and their commitment to a location mediate this relationship. The subjects of the study were individuals staying at B&Bs in the Yangshuo cluster of China. A total of 401 data points collected through a questionnaire were analysed using Amos. The results indicated that "guest-host interaction" had a significant effect on visitors' perceived value, which subsequently enhanced their attachment to the location. The study also revealed that these interactions indirectly fostered pro-ecological behaviours among visitors through the development of a sense of value and loyalty to the property. While few studies have sought to connect the practices of "guest-host interactions" at B&Bs with the environmentally conscious actions of visitors, this research contributes to this area. It opens new avenues for investigating the critical role of interaction behaviours in improving the surrounding environment. The findings may assist management in addressing the growing ecological concerns in popular tourist destinations by creating an atmosphere that encourages guests to engage in environmentally responsible activities." -- first page