Rest in peace, press release : a case study exploring how adopting an audience-first editorial approach affects news production in a nontraditional newsroom
Loading...
Authors
Meeting name
Sponsors
Date
Journal Title
Format
Project
Abstract
How the Kauffman Foundation has stepped up its storytelling amid journalism’s fake news fallout: If press releases are dead, print journalism is dying and distrust in media is festering, is brand journalism the solution? For this Kansas City nonprofit, an audience-first, story-focused editorial approach has provided a mix of opportunities and challenges to better inform and inspire audiences. The game-changer? A mind shift from viewing audiences as a set of demographics to individuals with flexible motivations and interests that may waver in intensity based on the subject matter. In making this shift in its approach to storytelling, the Kauffman Foundation has carved out an opportunity for itself -- and potentially other philanthropies -- to become trusted sources of news and information that can balance meeting these audiences’ needs and wants while still subtly elevating elevating larger social missions where other traditional and journalistic news providers can't.
Table of Contents
DOI
PubMed ID
Degree
M.A.
Thesis Department
Rights
OpenAccess.
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.