How to Do a Newsletter That Gets Read (1992)
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Abstract
A newsletter can be a wonderful means of communication. Research consistently shows people like newsletters. People like to get timely information tailored to their interests - information that is quick and easy to read. But, to communicate, a newsletter must get read. It can't get thrown away before being opened norbanished to the to-be-read pile. You want your newsletter to be a vital piece of communication that people look forward to receiving. This only happens through planning and commitment.
Table of Contents
Know your audience -- Define your purpose -- Find out if anybody's reading. Level 1: Get feedback on a regular basis ; Level 2: Do a survey ; Level 3: Find out if anybody is doing something differently because of your newsletter -- Market your newsletter -- Start your newsletter -- Write about the right stuff -- Write to be read fast -- Struggle for good headlines -- Develop a style -- Bibliography
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
Provided for historical documentation only. Check Missouri Extension and Agricultural Experiment Station sites for current information.
Provided for historical documentation only. Check Missouri Extension and Agricultural Experiment Station sites for current information.