Browsing by Thesis Advisor "Cameron, Glen T."
Now showing items 21-40 of 56
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If you are feeling confident enough, do not hesitate to reveal who you really are : extension of Baker, Honea, and Russell (2004)
(University of Missouri--Columbia, 2017)Due to the competitive advertising environment, marketers have been employing different executional factors including humor and narrative feature within the advertising. Based on the Network of Model of Memory, Baker, ... -
Immunize the vaccine rumors: Effects of inoculation messages and tone of voice on HPV vaccine compliance
(University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The primary purpose of this study was to develop an effective health communication strategy to guide the decision-making process of parents regarding ... -
Increasing the persuasiveness of gain vs. loss framing : the effects of gender and fear arousal on processing gain- vs. loss-framed breast cancer screening messages
(University of Missouri--Columbia, 2010)Based on prospect theory, the present study investigated gain vs. loss framing effects in the context of breast cancer screening (BCS) intervention. This study specifically assessed how the framing effect would be moderated ... -
Information processing of religious symbols in breast cancer advertisements among African American women
(University of Missouri--Columbia, 2007)African American women are dying disproportionately from breast cancer compared to other ethnicities as it is the second leading cause of cancer deaths among this group (American Cancer Society, 2007). Even though the death ... -
Internal crisis communication : the effects of negative employee-organization relationships and negative emotions on reputation and employees' unsupportive behavior
(University of Missouri--Columbia, 2021)This study examines the role that negative employee-organization relationships (NEORs) play in determining crisis outcomes (organization's internal reputation and employees' unsupportive behavior). Moreover, the study aims ... -
Mediating and moderating factors that affect health journalists' perceptions of conflict issues
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Taking an affective and cognitive approach toward effective conflict management communication, this study attempts to analyze the mediating and ... -
The model of contingent organization-public relationship : reconciling contingency and relationship management theory
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Organization-public relationship, as a key concept of public relations, has been extensively examined by global scholars. In 1984, Ferguson first pointed ... -
My blogger told me it was okay : processing and persuasion of youth risk behavior via parasocial interaction and health beliefs /
(University of Missouri--Columbia, 2016)This study explored how parasocial interaction (PSI) and health beliefs influence motivational processing of blog content among young women using a 2 (Stance: Anti, Pro) X 4 (Risk Behavior: E-Cigarette, Drinking, Product, ... -
Overcoming the negative effects of astroturfing attacks on crisis outcomes with strategic communication strategies
(University of Missouri--Columbia, 2020)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The primary purpose of this study was to explore and develop an effective strategic communication strategy to guide organizations on how to both ... -
Penetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model
(University of Missouri--Columbia, 2006)Building upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to ... -
Pertinacious image : investigating a dimension of image management in sports public relations
(University of Missouri--Columbia, 2010)Seeking to explore new areas of image management, this dissertation applied the constant comparative method to in-depth interviews of sports public relations practitioners. The result is the discovery of a new concept not ... -
Presenting the dragon to the eagle : testing the influence of message framing and valence on public perceptions
(University of Missouri--Columbia, 2013)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The study examined the influence of negative and positive stories framed episodically and thematically on cognitive perception, attitude formation and ... -
Proactive environmental risk communication : multiple publics' evaluation of for-profit corporations' sustainability communication
(University of Missouri--Columbia, 2010)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This research expands understanding of corporate environmental communication beyond green advertising and environment responsibility reports of CSR ... -
Proactive self-disclosure of threats : the effects of voluntary disclosure of corporate issues on perceived organizational transparency, credibility, and perceived severity of issues
(University of Missouri--Columbia, 2012)Guided by the public relations literature of stealing thunder and organizational transparency, this study examined the effects of corporations' self-disclosure claims of their issues via Facebook on audience perceptions. ... -
A qualitative analysis of strengths and liabilities of former journalists in public relations roles
(University of Missouri--Columbia, 2015)Since the birth of the public relations industry, journalists have filled much of its ranks. Following the introduction of James Grunig's general theory of two-way symmetrical public relations, various corollaries have ... -
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014) -
Responding to racism : how specific communication strategies may decrease likelihood of boycotts, protests and uprisings
(University of Missouri--Columbia, 2015)While there is vast research on crisis communication strategies, there is a gap in work concerning how to evaluate these strategies among the public and specific stakeholders. The goal of this study was to attain a better ... -
The role of public relations education in preparing students for managerial roles
(University of Missouri--Columbia, 2007)While undergraduate programs do include elements of theory and goals of developing students' critical thinking and problem solving abilities, an underlying purpose in higher education is ultimately to prepare students for ... -
Silence : the reasons why people may not communicate
(University of Missouri--Columbia, 2012)This is a dissertation about how and why information does not flow in an industrial organization, and has impacts on owners, managers or employees when such issues as production errors, retention, or corporate survival are ... -
Small newspapers, big changes: awareness of market-driven journalism and consequences for community newspapers
(University of Missouri--Columbia, 2005)This study examines the attitudes of journalists at small newspapers toward market-driven journalism. The researcher queried 29 journalists at nine small Missouri newspapers. The author employed qualitative method using ...