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Now showing items 61-80 of 518
A study of the portrayal of female on-air talent on Spanish language television news
(University of Missouri--Columbia, 2017)
Research on Hispanics in the media reveal they are shown in stereotypical roles, wearing tight, sexy clothing and excessive accessories. This research was conducted from a cultural position and used feminism as a theoretical ...
A study of legacy U.S. newspapers' digital subscription prices
(University of Missouri--Columbia, 2017)
Disruptive innovation of the newspaper industry is forcing publishers to reconsider reader revenue models as, on the whole, print subscription rates continue to fall and digital advertising revenue rates fail to pick up ...
Accessibility and social responsibility : exploring barriers to access on news websites for people who are d/Deaf or hard of hearing
(University of Missouri--Columbia, 2017)
The purpose of this research is to identify barriers to accessing online news for people who are d/Deaf or hard of hearing. Drawing from social responsibility theory, this research also seeks to understand the idea that ...
Fighting homophily, homosociability, and social capital: How women in advertising network
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the experience of females in advertising and how gendered organizational practices, homophily and hegemonic masculinity impact a ...
Media industry employees weigh in on emotional intelligence and its effect on job satisfaction, loyalty and culture in organizations that have experienced staff reductions
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores emotional intelligence in newsrooms across the U.S. that have undergone staff reductions in the last five years, seeking to find ...
Acculturation levels and brand perceptions of Hispanic female consumers
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The research in the following thesis reveals a correlation between acculturation and brand perceptions of Hispanic female consumers. This study was ...
Cultural interpretation of pictorial metaphor in global advertising imagery
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As global advertising campaigns become more standardized, images are often employed to appeal to target markets that span a wide variety of cultures. ...
Resources for tackling post-traumatic stress disorder in local newsrooms
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] PTSD in journalism is a fairly new phenomenon. There is substantive research into how it affects individuals, however little research has been done ...
State of play : the gatekeeping of micro-documentaries
(University of Missouri--Columbia, 2013)
The micro-documentary is a digital subgenre emerging from the overlap of longform documentary film, broadcast news, home video, advertising, and photojournalism. Despite technological advancements that have made video ...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing ...
Twitter and television : a uses & gratifications study of Twitter usage and television viewing
(University of Missouri--Columbia, 2014)
The research survey and analysis contributed to the body of knowledge of the motivations for watching television and using Twitter. The results identified the motivations of relaxation and escape, companionship and social ...
Making meaning of body-size diversity in magazines: a grounded theory analysis of reader comments
(University of Missouri--Columbia, 2013)
Using grounded theory method, this research qualitatively analyzes more than 1000 reader comments left in reaction to an image of a plus-size model in Glamour magazine in 2009. The core categories that emerged through ...
Public schools in crisis: a content analysis of news framing since No Child Left Behind
(University of Missouri--Columbia, 2013)
Public confidence in the U.S. education system has steadily eroded as a prevailing narrative has formed in the news media claiming that public schools are failing and in crisis. Yet, student academic performance has increased ...
Trolls under the bridge :anonymous online comments and gatekeeping in the digital realm
(University of Missouri--Columbia, 2013)
This research examines the trend of anonymous online speech and the evolution of traditional gatekeeping roles of journalists as new media interaction with the public becomes commonplace. A textual analysis explores the ...
Uses & gratifications theory in online commenter culture
(University of Missouri--Columbia, 2013)
While other research has focused on the effect that online commenting can have on news sites, little has addressed the reasons that online commenters participate, the needs that online commenting behavior meets and the ...
Tweeting the headlines: the impact of social media endorsement on young adult news readers
(University of Missouri--Columbia, 2013)
Since the Internet became a mainstream form of communications in 1999, journalism has become a multi-platform discipline. Twitter is a social media site that is emerging as an avenue for getting news online. Previous ...
Why do people post online? : an analysis of the online review posting (ORP) scale as an extension to the web motivation inventory (WMI)
(University of Missouri--Columbia, 2013)
Online motives are one of the most important starting points for understanding online consumer behavior (Rodgers & Thorson, 2000). The present research draws from existing research and the larger uses and gratifications ...
Enabled and constrained : culture, ethics and structuration in an advertising agency
(University of Missouri--Columbia, 2013)
Understanding the complexity of advertising ethics mandates an organizational approach to empirical research. Organizational culture affords attention to not only the advertising practitioner's perspectives of ethics, but ...
Strategic English: linguistic framing as strategic communication in the EU political arena
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The research presented here examines lobbyists' language choices in strategic communication within the EU political arena. Framing theory and code ...
The effects of new media for emergency tornado notification on the digital divide
(University of Missouri--Columbia, 2014)
This study explored the possible continued existence of a digital divide as it related to how residents in two disperse communities received notification of late season tornado events in 2013. The theoretical perspective ...