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From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
Traditional crisis communication literature emphasizes how organizations can use communication to preserve their image after a negative event. From image restoration theory to the situational crisis communication theory, ...
Journalists' role conceptions in covering sexual violence post-Weinstein
(University of Missouri--Columbia, 2020)
Since the publication of The New York Times article on Harvey Weinstein, journalists across the United States have had to adapt to a new reporting climate as it has evolved under the influence of the #MeToo movement. This ...
Lean and mean : determining how hiring multimedia journalists transforms communications teams
(University of Missouri--Columbia, 2018)
The purpose of this research was to determine if MMJs who previously worked in local TV news are adding efficiency and value to communications departments of non-publicly traded, non-Fortune 500 organizations located in ...
Disseminating research findings about substance use: effects of inoculation messages, message sources, and visual representations
(University of Missouri--Columbia, 2021)
The dissemination of scientific knowledge to the public is important, because the public's increased awareness and knowledge of science and scientific findings can contribute to creating healthy discourses about relevant ...
The soft sell : understanding the shared values initiative through the lens of the theory of planned behavior
(University of Missouri--Columbia, 2020)
This research provides an analysis of the Shared Values Initiative (SVI) through the lens of the Theory of Planned Behavior (TPB) in order to both better understand the program and to explore how an academic advertising ...
A textual analysis of feminist journalism coverage of the #MeToo movement in Ms. and Jezebel
(University of Missouri--Columbia, 2022)
Since October 2017, many people have shared their experiences as sexual assault survivors on social media using #MeToo, and the #MeToo movement has been covered extensively by media outlets. The purpose of this qualitative ...
Through the looking-glass: how scientists view journalists and science news
(University of Missouri--Columbia, 2022)
This research aims to better understand the relationship between scientists and journalists from a scientist's point of view, how scientists view science news, and how this view has changed or stayed the same over twenty ...
Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)
Message source effects on persuasion of target audiences have been examined for decades by scholars in advertising, consumer behavior, communication, and psychology, among others. Myriads of studies are available on the ...
Serious comedy: how late-night shows framed COVID-19
(University of Missouri--Columbia, 2022)
During the beginning of the COVID-19 pandemic, late-night shows served as alternative news sources. This thesis analyzed how late-night shows used storytelling strategies to frame the pandemic as a serious issue at a time ...
The effects of Instagram's idealized portrayals of motherhood on new mothers' well-being
(University of Missouri--Columbia, 2021)
Similar to how early mass media idealized the experience of motherhood through content such as celebrity mother profiles in magazines, social media is now disseminating idealized portrayals of motherhood that may be putting ...
Using communicative patterns to predict Twitter users' social capital, likability, and popularity gains with natural language processing
(University of Missouri--Columbia, 2021)
Social media constructs a computer-mediated public space where individuals' visibility and influence can be quantitatively measured by the number of likes, retweets, and followers they receive. These metrics serve as a ...
Participatory effects of political satire revisited in the age of digital media : the role of hard news, political expression and social media
(University of Missouri--Columbia, 2019)
This study examines the participatory effects of political satire, specifically late-night talk shows, in the age of digital media. Based on the O-S-R-O-R (background Orientation-Stimulus-Reasoning-outcome Orientation-Response) ...
An examination of the portrayal of homelessness and the opioid crisis in US and Canadian newspapers
(University of Missouri--Columbia, 2023)
This research examines how homelessness and the opioid crisis were portrayed from 2018 to 2023 by one US and one Canadian newspaper. The thesis traces qualitative changes in the occurrence of keywords and topics over six ...
Uncertainty management in mass shootings: antecedents, appraisals, and communication behavior
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study focuses on expanding the theoretical knowledge of perceived uncertainty in risk communication research. This study investigates the relationship ...
An examination of black women's health information understanding and negotiation of engagement in skin whitening
(University of Missouri--Columbia, 2018)
Taking a domestic approach to understanding a global phenomenon, the purpose of this project is to illuminate how black women receive health information concerning skin whitening and how such information impacts black ...
Let it breathe : social media musicking practices among Black women coping with mental health struggles during transboundary crisis
(University of Missouri--Columbia, 2023)
Wrought with one crisis after another -- the COVID-19 pandemic, worldwide civil unrest in response to police murders of Black people in the U.S., and a highly volatile election season, the year 2020 arose to the level of ...
Internal crisis communication : the effects of negative employee-organization relationships and negative emotions on reputation and employees' unsupportive behavior
(University of Missouri--Columbia, 2021)
This study examines the role that negative employee-organization relationships (NEORs) play in determining crisis outcomes (organization's internal reputation and employees' unsupportive behavior). Moreover, the study aims ...
How journalism educators discuss journalism law in their community of practice : insights from a qualitative textual analysis
(University of Missouri--Columbia, 2021)
Often, journalism teachers are the only ones at their school who do their job, and even when the positions are embedded in arts or English departments, it can be isolating. The Journalism Education Association's Listserv ...
The use of shape and color theory in interpreting character traits
(University of Missouri--Columbia, 2021)
Video games are richly ingrained in the world's media culture. Video games are rapidly growing their audience reach through new technological advances and innovative interactive engagement. Characters that create powerful ...
Gender role stereotypes and frames used by advertisers between portrayals of women, men, and non-binary individuals in Facebook advertising
(University of Missouri--Columbia, 2021)
The purpose of this study is to investigate the gender role stereotypes and framing effects in online digital advertisements. The literature review provides information about Framing theory and gender role stereotypes of ...