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Now showing items 41-42 of 42
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
professionals, among them art directors and creative directors with considerable experience. The results indicate that many art directors practicing today do not have a clear understanding of the generations as market segments, and do not see them as discrete...
Crying in the wilderness : the outlaw and poet in Ben Hecht's militant Zionism
(University of Missouri--Columbia, 2013)
During the Second World War, the American journalist and screenwriter Ben Hecht had been one of the lone voices to break the silence about the Nazi Holocaust. Then, in 1947, Hecht shocked and outraged people across the ...