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Now showing items 1321-1339 of 1339
Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)
influencer may perform better/worse than a (human) SMI on advertising outcomes. A review of five decades' of source credibility studies noted several discrepancies regarding three dimensions of source credibility, suggesting gaps or unresolved issues...
As many roast bones as you need
(University of Missouri--Columbia, 2020)
explores parenthood, mental health, and how we remember the dead, tracing the broken ways we love and the effects of a destabilized childhood as I navigate the conflicting responsibilities to those I love, both human and animal, living and dead...
Reciprocity in marketing relationships
(University of Missouri--Columbia, 2010)
Marketing researchers have often cited reciprocity as an important aspect of relational exchange; however the extant research has not conceptualized or measured reciprocity in marketing relationships. This research is a ...
Near infrared fluorescent sensors for selective glucose recognition
(University of Missouri--Columbia, 2021)
With diabetes becoming a major health concern worldwide, it is growing clear that novel technologies are needed to monitor blood glucose in a manner that is continuous, real-time, and long-term --all while alleviating the burden of pain...
Beautiful phantoms British literature, political economy, and biopolitics from 1780-1855
(University of Missouri--Columbia, 2021)
This dissertation explores the literary engagement with economics from 1780-1855. These years are critical to the development of both the novel and the discipline of political economy. This dissertation builds on previous ...
Investigating the bifunctional chelate approach for radiopharmaceutical development
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Radiopharmaceuticals are drugs that contain a radioactive atom for the purpose of imaging or therapy of disease. The type of emission determines the ...
Learning-based wildfire tracking with unmanned aerial vehicles
(University of Missouri--Columbia, 2022)
This project attempts to design a path planning algorithm for a group of unmanned aerial vehicles (UAVs) to track multiple spreading wildfire zones on a wildland. Due to the physical limitations of UAVs, the wildland is ...
Muse, number 50 (2016)
(University of Missouri, Museum of Art and Archaeology, 2016)
How heritage storytelling at distilleries creates a competitive advantage on the Bourbon market
(University of Missouri--Columbia, 2022)
The whiskey distillery industry has been going through a massive growth the past few years. The $8.6 billion industry has a following of novel, loyal and avid consumers that are willing to pay a pretty penny for a bottle. ...
Engineering novel biomolecular materials for therapeutic peptide payload delivery
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Hematological cancers, including leukemia and lymphoma, are estimated to cause the death of 58,000 people in the United States in 2018 and account for ...
Striving for media literacy : how journalists perceive their role in educating news consumers about journalism
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] It’s impossible to escape media messages. The answer to a lot of questions about how to responsibly consume those constant messages is news media ...
Daughters of Shanghai
(2022)
Daughters of Shanghai is an historical fiction novel set in China between 1937 and 2014. It is centered around resilient Lucy Lau who struggles to survive war, natural disaster, betrayal, and grief while raising four ...
Design and synthesis of group 8 transition metal complexes for C-C bond forming valorization of carbon dioxide
(University of Missouri--Columbia, 2023)
The abundancy of carbon dioxide (CO2) in Earth's atmosphere combined with its inexpensive cost and low toxicity has made CO2 upconversion to value added products an area of intense interest in catalysis research. While a ...
Crying in the wilderness : the outlaw and poet in Ben Hecht's militant Zionism
(University of Missouri--Columbia, 2013)
During the Second World War, the American journalist and screenwriter Ben Hecht had been one of the lone voices to break the silence about the Nazi Holocaust. Then, in 1947, Hecht shocked and outraged people across the ...
Adaptation : re-creating the novel as a stage play
(University of Missouri--Columbia, 2010)
The critical introduction examines Linda Hutcheon's notion that the process of adaptation is worthy of observation, and that in analyzing a novelist adapting her own work for the stage, we begin to see how the interiority ...
MITIGATING ANTIBIOTIC-RESISTANT PATHOGENS: A MULTIFACETED STRATEGY FOR NOVEL ANTIBACTERIAL DRUG DEVELOPMENT AND COMPREHENSIVE LCMS/MS APPLICATIONS FOR DIVERSE THERAPEUTIC ADVANCEMENTS
(2023)
In response to the escalating threat of antimicrobial resistance, our study adopted a multifaceted strategy to combat antibiotic-resistant pathogens. The initial phase involved the screening of the GSK TB box set against ...
FAPRI 2007 U.S and World Agricultural Outlook
(Food and Agricultural Policy Research Institute, Iowa State University and the University of Missouri-Columbia., 2007-01)
The FAPRI U.S. and World Agricultural
Outlook presents projections of world agricultural production, consumption, and trade under average weather patterns, existing farm policy, and policy
commitments under current trade ...
Spirals of silence : examining Afrocentric and Eurocentric hairstyling for black women in broadcast newsrooms
(University of Missouri--Columbia, 2018)
Data as medium : quality control in data journalism practice
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Data is the medium of data journalism. As such, professional practitioners treat data as a communication process and storytelling form. This ...