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Effects of message appeal and efficacy belief on perceptions of oral health messages
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined how different type of message appeal and efficacy belief influenced college-aged populations' perceived effectiveness of oral health ...
Motivated processing of online news comments : how do incivility and belief congruence affect comment readers' cognitive and emotional responses?
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The present study examined how the presence of incivility in online comments (i.e. uncivil comments) influences individual online news user's cognitive ...
Effect of localized national news on audience value perception
(University of Missouri--Columbia, 2019)
The widespread usage of the internet and online media has changed the relationship between reader and online news publication. Previous studies have found that the greater public is unwilling to pay for online media, ...
How interactive infographics foster audience engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Interactive infographics serve as a container that helps store and present information for journalists and newsrooms to the audience. The increasing ...
How brands engage with college students
(University of Missouri--Columbia, 2018)
With Facebook and digital technology being such a large part of everyday life now, it is important for advertisers to understand how best to utilize the power of these platforms to reach consumers. In order to examine ...
How information graphics promote interactions between the media and audiences
(University of Missouri--Columbia, 2015)
The purpose of this study is to understand how employing information graphics in the traditional newsrooms takes place and how the uses of the information graphics facilitate the interactions between the reporters and the ...
Climate change news and trust : the influence of news source, frame and political ideology on judgments of credibility
(University of Missouri--Columbia, 2016)
Comparatively few studies have examined the effects of frames employed in climate change news articles (Corbett, 2004; Hart, 2011; Leiserowitz, forthcoming; Nisbet et al., 2013). The current study aims to address that ...
Effects of infographics in science communication : learning preferences and prior knowledge as moderators
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Infographics have emerged as a popular means of conveying information in a variety of fields. In particular, infographics are considered as useful ...
My blogger told me it was okay : processing and persuasion of youth risk behavior via parasocial interaction and health beliefs /
(University of Missouri--Columbia, 2016)
This study explored how parasocial interaction (PSI) and health beliefs influence motivational processing of blog content among young women using a 2 (Stance: Anti, Pro) X 4 (Risk Behavior: E-Cigarette, Drinking, Product, ...
Effects of expressing emotion and altering loco color in organizational crisis responses
(University of Missouri--Columbia, 2017)
A crisis is inevitable. Any organization needs crisis communication plans and response strategies to protect themselves from reputational damage. This study examines whether employing sadness-expressive words and black-and-white ...
To clickbait or not to clickbait? : an examination of clickbait headline effects on source credibility
(University of Missouri--Columbia, 2016)
One content marketing strategy currently proliferating on Facebook is the use of "clickbait," or sensational, headlines to attract readers to view the content being marketed. The aim of this study is to examine how the use ...
A quantitative analysis of image repair strategies in political sex scandals
(University of Missouri--Columbia, 2017)
High-profile sex scandals involving American politicians during the latter half of the 20th Century through to modern day have captured a significant amount of public and media attention. While such scandals have ended ...
Representation of Hispanic culture in Delta's Sky magazine
(University of Missouri--Columbia, 2019)
As part of the largest minority group in the U.S., Hispanic people play an increasingly significant role in media consumption. Prior studies have investigated this key demographic's consumption of advertising, but research ...
Does incidental mean indiscriminate? a study of incidental news consumption's effect on processing of claims in health news
(University of Missouri--Columbia, 2021)
Since the 2016 election, fake news has taken center stage in the American news landscape. The risk of fake news being widely disseminated and widely believed is a great fear for many, and this study addresses factors ...
Readers' perceived credibility and attitudes toward custom and consumer magazines
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Extending prior research on source credibility, this study investigated readers' perceived credibility and attitudes toward custom and consumer magazines ...
Effects of political media framing on news organizations' credibility
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This research examines whether news framings adopted by major news organizations influence audience responses. To do so, push alerts sent out to the ...
Disseminating research findings about substance use: effects of inoculation messages, message sources, and visual representations
(University of Missouri--Columbia, 2021)
The dissemination of scientific knowledge to the public is important, because the public's increased awareness and knowledge of science and scientific findings can contribute to creating healthy discourses about relevant ...
The effects of Instagram's idealized portrayals of motherhood on new mothers' well-being
(University of Missouri--Columbia, 2021)
Similar to how early mass media idealized the experience of motherhood through content such as celebrity mother profiles in magazines, social media is now disseminating idealized portrayals of motherhood that may be putting ...