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Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
accurate, directional guide for communication strategy development. The testing of the fundamental premises through the series of interviews, focus groups and web survey of the College of Agriculture, Food and Natural Resources, University of Missouri...
Bioethicists in the news : the evolving role of bioethicists as expert sources in science and medical stories
(University of Missouri--Columbia, 2008)
Journalists have increasingly used bioethicists as expert sources in stories on science, medicine, and technology with strong ethical ramifications. Yet little is known about how and why journalists select bioethicists as ...
The estimation of a corporate crisis communication based on perceived CEO's leadership, perceived severity of threats, and preceived opposing public's size
(University of Missouri--Columbia, 2008)
Based on the contingency theory (Cancel, Mitrook, & Cameron, 1999), this study examined whether the perception of leadership as a powerful inner organizational factor influences the outside latent public's assessment of ...