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Affecting public opinions via social media--opinion leaders use of Weibo
(University of Missouri--Columbia, 2014)
This thesis analyzed opinion leaders' use of Weibo to investigate their online behaviors, and to see if gender and fields of expertise will affect opinion leaders' use of Weibo. The study will help people to better understand ...
The effect of Jumbotron advertising on the experience of attending major league baseball games
(University of Missouri--Columbia, 2014)
This study explores the dynamics of jumbotron advertising at Major League Baseball games and the effect it has on fans at those games. In order to execute the study, the researcher traveled to 12 different Major League ...