Search
Now showing items 1-6 of 6
Masculinity and the national hockey league: Hockey's gender constructions
(University of Missouri--Columbia, 2017)
As a part of gender studies, academics have shone a spotlight on hegemonic masculinity in Western society. One of the places where hegemony is most prevalent is in sports culture. The research in this document seeks to ...
Using Facebook for queering Islam
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study addresses the discourses surrounding queer Muslims by Muslims for Progressive Values (MPV). MPV, a non-profit rights organization based out ...
Fighting homophily, homosociability, and social capital: How women in advertising network
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the experience of females in advertising and how gendered organizational practices, homophily and hegemonic masculinity impact a ...
Cashing in on girl power : the commodification of postfeminist ideals in advertising
(University of Missouri--Columbia, 2017)
Over the last decade, fem-vertising, Girl Power rhetoric, feminist consumerism and commodity feminism have proliferated in advertising. This study analyzes key literature regarding how Corporate Social Responsibility (CSR) ...
Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising
(University of Missouri--Columbia, 2017)
This research explores how women's perceptions of the portrayed ideas of masculinity in beer advertising may risk isolating potential female consumers. This paper examined how women make sense of their own social identity ...
Felicia the Goat : use of racialized characters in advertisements
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] For decades, advertisers have attempted to reach black audiences with ads wrought with racialized characters. The research outlined in this document ...