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Corporate social responsibility : cultivating brand reputation through social media
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The role corporations play in their stakeholders' lives is an issue of extreme importance, and one with increasingly serious implications. From crisis ...
A content analysis of reproductive health articles in Jezebel.com and Glamour.com
(University of Missouri--Columbia, 2013)
This study explored health coverage by the popular women's websites Glamour.com and Jezebel.com from May through October 2012. In these months preceding the November 2012 U.S. election, the media frequently referenced "The ...
Qualitative analysis of the impact of a mass shooting on a broadcast journalist
(University of Missouri--Columbia, 2013)
This research examines the impact of the Aurora, Colo., movie theater shooting on first-responding journalists, focusing on their professional lives and reporting techniques. The research was completed using a qualitative ...
Sacred space evaders : religious hegemony in gaming journalism
(University of Missouri--Columbia, 2015)
In the modernist paradigm, the news is assumed to be secular, or rather, devoid of religious content. Recent research implies that in actuality, journalism contains latent religious values (Silk, 1995; Underwood, 2002). ...
What's new? : a different way to describe innovators
(University of Missouri--Columbia, 2015)
Innovators enjoy seeking out new experiences and new products to try next. They enable the process of the diffusion of information, by launching new ideas into a social system (Rogers, 2003, p. 283). This research tested ...
Start to finish : the effect of sportswriter and reader gender on perception of female athletes
(University of Missouri--Columbia, 2015)
Poor portrayal and perception of female athletes has a host of negative outcomes, such as objectification of women (Daniels, 2009) and negative reader judgment of female athletes (Knight and Giuliano, 2001). This study ...
More than meets the eye : how subject reactivity influences visual journalism
(University of Missouri--Columbia, 2015)
People are reactive to cameras and their reactivity seems to increase when they also see the camera operator. This reactivity, as a form of impression management, can cause tension with visual journalism, which aims to ...
From Lunatic Woodhull to Polarizing Palin : a historical-diachronic media discourse analysis of women political pioneers
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Recent history suggests the United States is within reach of its first woman president. This study examines the media experiences of women political ...
Bridging the visual-verbal divide in college mass communications programs
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Today, all communications products are multimodal, employing a variety of communications techniques, from writing to graphics (and more), in one product. ...
Why and how of narrative advertising : an integrated processing framework
(University of Missouri--Columbia, 2015)
The empirical part of my dissertation involved two studies. Study 1 tested the hypotheses regarding the relative effectiveness of narrative (vs. non-narrative) ads, while Study 2 examined the factors associated with the ...
Editing for taste in a 24-hour news cycle : balancing immediacy and sensationalism against the role of the journalist in the case of Nodar Kumaritashvili
(University of Missouri--Columbia, 2013)
This single case study examined the ethical decision making process involved in the decision to publish or withhold disturbing images of Nodar Kumartashvili's fatal luge accident during the 2010 Olympics. Interviewing a ...
Countering the detrimental influence of negative electronic word of mouth on brands : effects of brand feedback, stability and controllability of the cause of the problem on brand attitudes and purchase intentions
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] We know that online word of mouth, also called electronic word of mouth (eWOM), such as online product reviews or discussion board posts, about various ...
A little birdie told me: Diffusion and implementation of the innovation of Twitter in American metropolitan newsrooms
(University of Missouri--Columbia, 2014)
Deciding what is news now : the internet's impact on local television news editorial decision process
(University of Missouri--Columbia, 2015)
This study examines the impact of the Internet on the decision making process of story selection for television newscasts. Those newscasts have a predetermined length of time to them therefore limiting the number of stories ...
Unapologetically Elle : how personal experience in Elle contributes to the magazine's third-wave feminist identity
(University of Missouri--Columbia, 2015)
Women's magazines have traditionally used a combination of audience, advertising, and editorial to create an individual identity that distinguishes their publications from other women's magazines. That identity, or brand, ...
Messaging in the target/feed campaign : the intersection of cause-related marketing and organizational rhetoric
(University of Missouri--Columbia, 2015)
Cause-related marketing (CRM) relationships are mutually beneficial and occur when a non-profit organization and a corporation partner together for a specific campaign. To research the organizational rhetoric and how well ...
Is seeing believing? : The effects of document cloud links on perceptions of credibility of news articles
(University of Missouri--Columbia, 2015)
News media consumption is migrating online, cutting into the business model of traditional news media at a time it has continued to struggle to reverse a decades-long drop in its perceived credibility among consumers. ...
Identity crisis : the role of organizational culture in defining public affairs and its roles, missions, and value in the United States Marine Corps
(University of Missouri--Columbia, 2015)
This study examined the valuation of soft power, specifically public affairs, and the understanding of public affairs missions within the U.S. Marine Corps from the perspective of public affairs practitioners and Marine ...
Experimenting with audience interaction : television news efforts to invite audiences into the broadcast
(University of Missouri--Columbia, 2015)
This research examines the concept of interactive and participatory journalism in television news through the lens of Gatekeeping Theory. It aims to shine a light on newsrooms that have been early adaptors in the trends ...
Citizens United and the 2012 Election : how did the presidential campaigns and outside PACs frame the candidates?
(University of Missouri--Columbia, 2015)
Campaign finance has long been a controversial political subject in the United States and was made more so by the 2010 U.S. Supreme Court ruling on Citizens United. The ruling struck down limits on donations made to and ...