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Documentary advertising and consumer perception of a brand : a case study of Dove Beauty's 'Selfie' advertisement
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertising is an ever-evolving field. Brands are always looking for new and exciting ways to connect with their target audiences. One way in which ...
Feminist theory as it relates to business leaderhip content : a case of patriarchal dominant society structure
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study is an exploration of the business leadership content that exists to serve as a resource for the development of the leadership role, the ...
Managing creative teams : virtual work's impact on creative climate and creative process
(University of Missouri--Columbia, 2022)
The Covid-19 pandemic brought about a profound shift in the workplace, as in-person creative teams dispersed to remote work environments and organizations had to quickly implement ways to sustain creativity. This study ...
Trauma in journalism : mental health impacts in TV news field journalists
(University of Missouri--Columbia, 2022)
This project is a case study using qualitative research methods to examine mental health impacts of TV news field journalists who cover breaking news and severe weather on a consistent basis. The study also uses the cognitive ...