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Now showing items 1-20 of 22
"If he loves me, why doesn't he post me more?" : an examination of the perceptions men and women have of Instagram's influence on romantic relationships
(University of Missouri--Columbia, 2020)
Instagram has become a leader among social media platforms, garnering about 500 million users daily (Gotter, 2019; Pokrop, 2020). With this application being used frequently among users aged 18 to 29 (Pew Research Center, ...
Lines in the sand : navigating native advertising through magazine professionals' policies
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Informed by the persuasion knowledge model and advertising ethics theory, this research uses a representative case study to qualitatively analyze both (1) 176 native...
An examination of personalization in digital advertising
(University of Missouri--Columbia, 2019)
Paid advertisements on social media have become a powerful way for marketers to reach their target audiences. This study addresses how millennials experience, interact with, and react to personalized advertisements on ...
Framing protest in Missouri : framing protest on Missouri newspaper coverage of Concerned Student 1950 protest
(University of Missouri--Columbia, 2017)
Research over the past 30 years has shown that mainstream news media have been biased against social movements through journalists' use of framing. This trend, called the protest paradigm, delegitimizes, marginalizes, and ...
This is not a moment. This is a movement : how national newspapers reported 2015 protests against racism at the University of Missouri
(University of Missouri--Columbia, 2018)
officials. This study considered how reporters from the Washington Post and New York Times, who were among the national outlets that covered the MU protests, reported on the movement. This research, conducted as a qualitative textual analysis, studied how...
The role of work preferences in the disparity between females in public relations and females leading public relations
(University of Missouri--Columbia, 2011)
-life balance choices that have affected their career progression, there is an acceptance of long work hours that restricts advancement of people with family commitments, and work-life balance issues were not factors for employees' eligibility for advancement...
Believe it or not: youth and young adult female perceptions of the credibility of online multimedia messages
(University of Missouri--Columbia, 2007)
In the age of Internet, multimedia messages and speed information, it is highly important for communicators to design and create more effective messages to reach their targets. This research addressed the issue of message ...
Whose man at his best? : a comparative study of masculine ideals in Esquire Middle East and the American Esquire
(University of Missouri--Columbia, 2010)
Men's magazines craft and produce representations of masculinity while also acting as a forum for gender norms to be circulated, negotiated and contested. As magazines follow globalization trends of other media, research ...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
The dissemination of scientific advances in medicine became popular in television health news over the last few decades. The purpose of this study is to investigate the influence of news frames in television health news ...
Art for our sakes: An analysis of arts coverage at city and regional magazines
(University of Missouri--Columbia, 2017)
The purpose of this research was to better understand how decisions about arts coverage are made at city and regional magazines and the value that these stories have to both the publications they appear in and the communities ...
LIFE, liberty & the pursuit of visual happiness : the development of documentary journalism, from magazine picture stories to Netflix serials
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This Master's thesis examined what makes photo-journalists fulfilled professionally in the digital video space. Internet video journalism is the latest iteration...
Female daily newspaper editors and their mentoring relationships: in-depth interviews from the executive chair
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explored the mentoring experiences of current and former female executive editors and managing editors at U.S. daily newspapers in metropolitan areas. Fifteen in...
Refresh : examining the production of celebrity news in an online environment
(University of Missouri--Columbia, 2008)
combination of organization theory, specifically Schein (2004) and newsroom sociology frameworks. This research found that four basic assumptions drive the organizational culture of Jezebel: 1) Our mission is true; 2) Working from home is the best way to go; 3...
On equity and authenticity: decolonizing imagery of nigeria
(University of Missouri--Columbia, 2021)
The negative narratives surrounding African affairs in Western media have been documented in numerous studies, but the work processes between African journalists and Western media have been less examined. This study focuses ...
Journalism's lifeline : exploring an American aversion to government aid
(University of Missouri--Columbia, 2022)
Journalism is experiencing an existential crisis. The U.S. has assigned to free-market capitalism a task that it is incapable of achieving to the degree that benefits the public and democracy: investing in journalism as a ...
Making movies that matter : how documentary films persuade viewers' beliefs, attitudes, and behaviors
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This exploratory triangulated study attempts to better explain how two current social issue documentaries, FLOW: For the Love of Water and Food Fight, use persuasion and how...
The experimental origins of NPR
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Today National Public Radio is a well-established mainstream news organization with an even, consistent voice that is characterized by an earnest, serious tone. But in the years...
Pictures and pixels : digital photographic archives at newspapers, photographic agencies and libraries
(University of Missouri--Columbia, 2006)
A survey (N = 167) and in-depth interviews were conducted to examine organizational influences on the diffusion of an innovation. Daily newspapers, historical libraries and museums and photographic agencies that handle ...
An ecological systems approach to reduce children's encounters with obscenity on the internet
(University of Missouri--Columbia, 2007)
This dissertation explores how to reduce children's encounters with obscenity on the Internet. Congress has been trying to shield children from encountering online obscenity and some of Congress' attempts failed because ...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
This thesis attempts to illuminate the processes and understanding by which art directors at major (national/international) ad agencies attempt to reach target generational demographics, specifically Baby Boomers, Gen Xers ...