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Now showing items 1-17 of 17
Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)
Message source effects on persuasion of target audiences have been examined for decades by scholars in advertising, consumer behavior, communication, and psychology, among others. Myriads of studies are available on the subject, but in nearly every...
Investing in newsrooms during the layoff era
(University of Missouri--Columbia, 2020)
Local newspapers around the country are in trouble. But as the primary source of information in many of the communities they represent, these organizations provide valuable spaces for the exchange of ideas and information. ...
Exploring the relationships between K-pop fans' identities and media consumption in web 2.0 era
(University of Missouri--Columbia, 2021)
With the easier and wider diffusion of media content from different cultures on web 2.0 platforms like YouTube, Korean Pop music has gained greater global popularity due to the emergence of participatory culture. The current ...
The business imperative of newsroom diversity: how identities influence Indonesian women media leaders' perceptions and implementation of newsroom changes and innovation
(University of Missouri--Columbia, 2022)
solid conviction in diversity can add value to business success. The dissertation explains how women's intersected identities and their flexibility in accessing their professional and social roles shape their various understandings of diversity. It also...
Overcoming the negative effects of astroturfing attacks on crisis outcomes with strategic communication strategies
(University of Missouri--Columbia, 2020)
support the use of pre-crisis communication. In order to explore this realm of both risk and crisis communication, this dissertation dovetailed concepts from both disciplines to examine the unique paracrisis of astroturfing. Providing a more holistic...
Understanding the impact of Artificial Intelligence on newsroom social culture and journalistic performative roles : a qualitative case study of AI as an emerging digital innovative technology in newsrooms
(University of Missouri--Columbia, 2023)
Throughout the evolution of journalism, innovative technology has played a pivotal role in shaping the production and consumption of news. The transformative power of disruptive technology has revolutionized the journalism ...
Power, intersectionality and news photographs : a case study of Detroit free press and Michigan chronicle news photography between 1963 and 1967
(University of Missouri--Columbia, 2020)
This study seeks to examine the ways in which existent power structures of intersectionality influence visual media through a historical case study of news photography. Photography, a less subjective visual media than ...
Exporting Hollywood excellence : public relations excellence theory and the MPPDA's European public affairs program of the 1920s
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] To test the theory that the period between the mid-1920s and the 1950s was marked by the "two-way asymmetrical model" of public relations, this thesis ...
Journalist or influencer? Exploring young public media journalists' perceptions of individual branding on Twitter
(University of Missouri--Columbia, 2023)
[EMBARGOED UNTIL 5/1/2024] As the news continues to be increasingly crafted and consumed online, media practitioners and media scholars are becoming more engaged in a complex discourse about journalistic branding, how it ...
Reddit news fandoms as digital news literacies: structuring the evaluation of information sources in a challenging information ecosystem
(University of Missouri--Columbia, 2022)
Journalism is in crisis. There is consensus that this crisis is driven by four principal factors -- the overcrowded media sphere, the failing funding model of news, declining trust in media, and growing partisanship among ...
"Should I keep running if nobody sees me as a runner?" : How runners with diverse body sizes perceive Runner's World's lack of inclusive representation
(University of Missouri--Columbia, 2021)
Runner's World is the ultimate guide to running. The magazine offers training tips, dietician-recommended recipes, gear guides, profiles on recreational and elite runners, and more. By design, Runner's World is meant to ...
Behind human faces : how exemplars experience the news process
(University of Missouri--Columbia, 2020)
Journalists often seek to put a "human face" on a systemic issue. The resulting source is an exemplar, or person whose story serves to illustrate a greater phenomenon. Journalism scholarship has examined why and how ...
The memeification of "woke culture": a multimodal critical discourse analysis of its articulation in Essence; O, The Oprah Magazine; and Teen Vogue
(University of Missouri--Columbia, 2022)
The African American English (AAE) word "woke," remains underappreciated for its significance in American history and in the current Movement for Black Lives discourse. The replication and oversaturation of the concept--which ...
If it feeds, it leads : eating, media, identity, and ecofeminist food journalism
(University of Missouri--Columbia, 2021)
This project explored contemporary food journalism and placed it in the larger context of American history, asking how such media made eating a matter of public concern. In other words, it asked: how does food journalism ...
Let it breathe : social media musicking practices among Black women coping with mental health struggles during transboundary crisis
(University of Missouri--Columbia, 2023)
Wrought with one crisis after another -- the COVID-19 pandemic, worldwide civil unrest in response to police murders of Black people in the U.S., and a highly volatile election season, the year 2020 arose to the level of ...
A qualitative study on Black students' vaccination decisions using the Health Belief Model
(University of Missouri--Columbia, 2023)
innovation, more vaccines have become available to combat a wide range of diseases. However, progress in science has not been without controversy. There has been a history of malevolent medical research conducted on and by using Black and other minority...
To leave or not to leave: exploring the impact of COVID-19 on routine practice and burnout among women magazine journalists
(University of Missouri--Columbia, 2022)
Using organizational support and the Hertzberg motivation-hygiene theory as a lens of analysis, this study examines how the COVID-19 pandemic impacted feelings of burnout among women journalists at digital magazines, ...