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Cashing in on girl power : the commodification of postfeminist ideals in advertising
(University of Missouri--Columbia, 2017)
incorporate postfeminist and neoliberal theory into marketing campaigns to encourage women to consume brands as a sign of their independence and power. This research, conducted as qualitative focus group analyses, examines how groups of racially diverse...
"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)
broadcast to a national and even international audience, but started with coverage by local media organizations in Columbia, Missouri. This qualitative research examines local media coverage of the Concerned Student 1950 protests using a textual analysis...
Buying blackness : Black audiences and sports advertising
(University of Missouri--Columbia, 2018)
in sports advertising. To analyze the impact of selling Blackness, the research used focus groups to examine how Black, college-young adult audiences engage with and identify racial constructions in Nike advertisements, and thus, how that influences...
The perceived role of Twitter in young adults' political participation during the 2018 midterm elections
(University of Missouri--Columbia, 2019)
This study explores the relationship between young adults' use of Twitter and their political participation during the 2018 midterm elections. While contributing to previous literature, this study aims to extend research done at the intersection...
"Sin mujeres no hay revolución" : transversal feminist politics in the digital mediated activism of the Argentine collective Ni una menos
(University of Missouri--Columbia, 2019)
While the advent of the Internet and digital social networks has opened opportunities for global connectivity, participation, and broadcasting to agents outside the media, corporations and the state, inequities structuring ...