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For us, by us : sociocultural targeting of HIV prevention messages to black MSM
(University of Missouri--Columbia, 2020)
. This pilot, or pre-study, examines the potential inclusion of Health Belief Model based, sociocultural targeting into HIV intervention campaigns. Through in-depth interviews with 11 Black MSM, this research studies how HIV intervention campaigns...
Investing in newsrooms during the layoff era
(University of Missouri--Columbia, 2020)
. The research serves as a historical take on the effects of the Great Recession on newsrooms and as a caution to current newsroom leaders as they search for ways to combat circulation declines....
Social bots versus real humans : the framing of 'Trump's Wall' on Twitter
(University of Missouri--Columbia, 2020)
if they are capable of framing issues and how they frame them compared to real humans. The current research explores this issue by using a machine-learning (ML) software that detects whether a post came from a social bot account versus a real human with up to 100...
To quit or not to quit : voluntary turnover among Millennial English-language journalists in Indonesia
(University of Missouri--Columbia, 2020)
This qualitative study investigates the voluntary turnover and job satisfaction among millennial English-language journalists in Indonesia in order to understand why young journalists leave their news organization or ...
Media framing of the Tax Cuts and Jobs Act
(University of Missouri--Columbia, 2020)
taxpayers, very little research has been done to understand how this tax reform was presented the public. The purpose of this research was to determine how the TCJA was framed and what sources were used in the coverage. This thesis used a mixed methods...
Feminist theory as it relates to business leaderhip content : a case of patriarchal dominant society structure
(University of Missouri--Columbia, 2020)
in entrepreneurship, and the societal norms developed and maintained through the masculine lens, this study aims to better understand the resources available to the female leader. Therefore, the research question is expressed as: have business magazine leadership...
Documentary advertising and consumer perception of a brand : a case study of Dove Beauty's 'Selfie' advertisement
(University of Missouri--Columbia, 2020)
this is through a style of advertising that tells the real stories of real people. This is what the study refers to as "documentary-style advertising." It is not a term used in academia or in the advertising industry, but rather a term created for this research...
A content analysis of word choice in social media news coverage of mass shootings
(University of Missouri--Columbia, 2020)
of framing and agenda setting, the researcher conducted a content analysis of tweets posted by five different news organizations -- both on the local and national levels. Findings showed that tweets from the five outlets in the wake of the shooting...