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"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)
broadcast to a national and even international audience, but started with coverage by local media organizations in Columbia, Missouri. This qualitative research examines local media coverage of the Concerned Student 1950 protests using a textual analysis...
Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising
(University of Missouri--Columbia, 2017)
This research explores how women's perceptions of the portrayed ideas of masculinity in beer advertising may risk isolating potential female consumers. This paper examined how women make sense of their own social identity in relation to drinking...
Cashing in on girl power : the commodification of postfeminist ideals in advertising
(University of Missouri--Columbia, 2017)
incorporate postfeminist and neoliberal theory into marketing campaigns to encourage women to consume brands as a sign of their independence and power. This research, conducted as qualitative focus group analyses, examines how groups of racially diverse...
Masculinity and the national hockey league: Hockey's gender constructions
(University of Missouri--Columbia, 2017)
As a part of gender studies, academics have shone a spotlight on hegemonic masculinity in Western society. One of the places where hegemony is most prevalent is in sports culture. The research in this document seeks to build on existing scholarship...
Fighting homophily, homosociability, and social capital: How women in advertising network
(University of Missouri--Columbia, 2017)
benefit that can be used for both emotional and tangible rewards. The research determined that women in advertising often adjusted the presentation of their gender by acting out stereotypically masculine and/or feminine qualities in order to best fit...
"Hollywood and beyond" : an intersectional analysis of how Teen Vogue covered the #MeToo movement
(University of Missouri--Columbia, 2018)
Using Crenshaw's theory of intersectionality as a lens of analysis, this study asks how the teen magazine Teen Vogue reported on the rise of the #MeToo movement and how intersections of race, class and gender were represented ...
"Sin mujeres no hay revolución" : transversal feminist politics in the digital mediated activism of the Argentine collective Ni una menos
(University of Missouri--Columbia, 2019)
While the advent of the Internet and digital social networks has opened opportunities for global connectivity, participation, and broadcasting to agents outside the media, corporations and the state, inequities structuring ...
"I can speak for myself." : #whitewednesdays, Iranian feminism, and hijab in media discourse
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In December 2017, Viva Movahed stood on top of a utility box in Tehran with her hijab tied to an end of a stick in protest against Iran's compulsory ...