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Ease the résistance : the role of narrative and other-referencing in attenuating psychological reactance to persuasive diabetes messages
(University of Missouri--Columbia, 2010)
persuasiveness. A 2 (narrative) x 2 (other-referencing) x 2 (message) x 4 (order) experiment tested whether packaging overt recommendations as a story rather than an informational argument (i.e. narrative structure) and highlighting the impact of health decisions...