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Understanding the change to integration : an organizational analysis of a small newspaper
(University of Missouri--Columbia, 2009)
This multimethod study examined change efforts to integration at a mid-sized family-owned newspaper as a new content-management system was implemented. Using the open systems model, the organization was analyzed through ...
METPRO : a case study in diversity and newspaper economics
(University of Missouri--Columbia, 2009)
play a large role as gatekeepers in the final production of the newspaper, this research also shows how considerable a role these participants had, through personal anecdotes recalling mistakes and offensive language or art, as pertaining to issues...
The user-generated dilemma : can the ways in which media organizations publish audience contributions affect the way the audience feels about the site and their intention to contribute?
(University of Missouri--Columbia, 2009)
More and more media organizations are using the Internet to ask their audiences to submit stories, comments and photographs, but they are seemingly doing it without understanding the implications of their actions. This ...