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For us, by us : sociocultural targeting of HIV prevention messages to black MSM
(University of Missouri--Columbia, 2020)
. This pilot, or pre-study, examines the potential inclusion of Health Belief Model based, sociocultural targeting into HIV intervention campaigns. Through in-depth interviews with 11 Black MSM, this research studies how HIV intervention campaigns...
Perceptions of Facebook and Twitter as sources of health information among African-American women
(University of Missouri--Columbia, 2017)
information to Black women via Facebook and Twitter. Recommendations such as establishing credibility and using women of color in visuals are made that may assist in prompting health behavior changes. Key words: Women, African American, health information...
Testing narrative integration and persuasion focus in prosocial health communication: an extended model of organ donation
(University of Missouri--Columbia, 2022)
This study explored how narratives can be used to address misperceptions and promote prosocial health behavior. In a 2 (narrative integration: high vs. low) x 2 (persuasion focus: egoistic vs. altruistic) plus one control condition with 2 (message...
An examination of black women's health information understanding and negotiation of engagement in skin whitening
(University of Missouri--Columbia, 2018)
and engagement in skin whitening as a health, racial, cultural, and social practice situated in an African American and Caribbean immigrant community. Triangulating semi-structured in-depth interviews, autoethnography, field and participant observations, I...
Understanding patterns and motivations of women using Facebook for birth control information
(University of Missouri--Columbia, 2019)
plans that combat misinformation and encouraging organizations to join the conversation online are made that may improve access to reliable information and change health behavior....
Internal crisis communication : the effects of negative employee-organization relationships and negative emotions on reputation and employees' unsupportive behavior
(University of Missouri--Columbia, 2021)
This study examines the role that negative employee-organization relationships (NEORs) play in determining crisis outcomes (organization's internal reputation and employees' unsupportive behavior). Moreover, the study aims to determine whether...
Textual analysis of online magazine framing of screen time use in young children
(University of Missouri--Columbia, 2019)
(Kabali et al., 2015). Alongside this, many parents are also looking more toward digital sources, like the Internet, for parenting information (Horrigan, 2017; Walker, 2012; Duggan et al., 2015). The purpose of this study is to better understand how online...
Narratives, framing, and exemplification in LGBTQ+ suicide public health messaging
(University of Missouri--Columbia, 2023)
Suicide in LGBTQ+ individuals, especially youth, is a growing public health issue. However, the literature on this issue within the field of mass communication is under-developed. This study seeks to understand how the use of framing...
Disseminating research findings about substance use: effects of inoculation messages, message sources, and visual representations
(University of Missouri--Columbia, 2021)
was designed to understand how inoculation messages, message sources, and visual representations of risk information influence newsreaders' attentional, cognitive, and behavioral responses on health news articles. The findings suggested that inoculation...
Testing the efficacy of self-determination theory as a counter-propaganda interdiction tool
(University of Missouri--Columbia, 2019)
as an expansion into human communication and persuasion theory. It also yields practical benefits by providing some initial evidence into a potential valuable counterpropaganda tool that can be employed as strategic communication on a mass level....
Telling an augmented story - how can web-based augmented reality be used in designing narratives for brands?
(University of Missouri--Columbia, 2023)
[EMBARGOED UNTIL 8/1/2024] The advance of website-based augmented reality (Web AR) enables advertisers to create and lets consumers receive mobile AR (MAR) content easily, necessitating research on Web AR used to design advertising messages...
Advocating for the voiceless : a study on the persuasive effectiveness of human trafficking awareness PSAs
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The present study uses the Theory of Planned Behavioral, the Theory of Reasoned Action and the Integrated Behavioral Model to analyze how audiences respond to human trafficking...
Exploring behavior on Facebook during the 2016 presidential election
(University of Missouri--Columbia, 2018)
This research explores behaviors on Facebook during the 2016 presidential election. Rooted in selective exposure theory, the study builds on established quantitative research. Prior research has shown social media users are unfollowing, unfriending...
"The food is so good" : why consumers positively cope with product-harm crisis
(University of Missouri--Columbia, 2018)
Using Chipotle E. coli outbreak as context for product-harm crisis, this study examines the nuanced nature of consumer thinking and why consumers adopt coping behaviors or perceptions toward the crisis. The lack of analysis of product-harm crisis...
An examination of the portrayal of homelessness and the opioid crisis in US and Canadian newspapers
(University of Missouri--Columbia, 2023)
This research examines how homelessness and the opioid crisis were portrayed from 2018 to 2023 by one US and one Canadian newspaper. The thesis traces qualitative changes in the occurrence of keywords and topics over six ...
Visibility of health news outlet attributions on facebook : outcomes for credibility perceptions and recall
(University of Missouri--Columbia, 2018)
social media (Pew Research Center, 2017c). Social media removes the traditional "gatekeepers" that control the flow of health information. As a result, fringe views can reach many more people (Kata, 2012). At the same time, public trust in and credibility...
Reshaping the "God beat" : how three community news websites frame religion
(University of Missouri--Columbia, 2012)
With a downsizing of newspaper staff and an upswing in Internet use, the religion beat has had to adapt, much like the rest of journalism. In some cases, the religion beat has been cut. But some publications maintain the ...
Visualizing COVID-19 with data: the effects of individual differences on perception of data in news
(University of Missouri--Columbia, 2021)
Mass media and public health organizations' efforts play a significant role in disseminating information and reducing the morbidity and mortality of infectious disease outbreaks. The vast amount of data generated about the pandemic led...
A starting point for identifying perpetrator genocidal messaging
(University of Missouri--Columbia, 2012)
The purpose of this research was to determine whether a consistent messaging strategy could be identified in three recent outbreaks of violence or if genocidal messaging will show tremendous variances that are unique to ...
Source credibility and the persuasiveness of public saftey messages communicated via social media
(University of Missouri--Columbia, 2012)
Social media communication networks such as Twitter and Facebook are changing the way organizations and communities alert the public of timely public safety information related to natural disasters, man-made events or other ...