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Media usage of journalism students of the University of Missouri--Columbia
(University of Missouri--Columbia, 2007)
? A survey of journalism students at the University of Missouri-Columbia, the oldest and one of the most prestigious journalism schools in the country, was conducted to answer these questions. The link to a Web-based survey was distributed by email...
Effects of levels of statistics and the role of number anxiety on perceived story credibility and personal involvement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this research is to examine effects of levels of statistics on perceived story credibility and personal involvement and the role of number anxiety on these results...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing online comments...
Information deserts : how Colorado news desert communities consumed COVID-19 information
(University of Missouri--Columbia, 2023)
felt informed about COVID- 19, and they sought out information on their own in the absence of a local news source and either turned to the newspapers from neighboring counties, community bulletin boards, social networks (e.g., friends and neighbors...
The patriotic impact of World War I on the Texas Posten, a Swedish-language newspaper
(University of Missouri--Columbia, 2010)
The Texas Posten, Austin's weekly Swedish-language newspaper, was in its 18th year when world war erupted in Europe. Like many Americans around the country, Texas Swedes heeded President Wilson's words of neutrality and ...
Testing the efficacy of self-determination theory as a counter-propaganda interdiction tool
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation experimentally tests a new theoretical approach to resistance to persuasion in the context of extremist recruitment propaganda. This study leveraged the self...
A quantitative content analysis of shifting dependency patterns in U.S. foreign news content
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As major U.S. newspapers undergo changes due to new revenue streams, delivery formats and business models, it is important to look at the effect that a potential diminished...
Using conflict positioning as a pretreatment in the public's evaluation of crisis management
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] By conducting a controlled experimental design, this study examined the effectiveness of conflict positioning, which was defined by Cameron (2004) as positioning an organization...
The military versus the press : Japanese military controls over one U.S. journalist, John B. Powell, in Shanghai during the Sino-Japanese war, 1937-1941
(University of Missouri--Columbia, 2008)
Military controls over journalism and journalists during wartime have long existed in various forms. As multinational relations become more complex during a war, the military controls can extend beyond the journalists of ...
The sonic boom: effect of logo presentation style in television commercials on memory for the advertised brand
(University of Missouri--Columbia, 2007)
This study examines the effect of a structural feature of commercials called sonic branding on recognition and cued recall. A sonic brand or sonic logo can be defined as a unique auditory identity for a brand, also called ...
History at risk : a survey to determine the size and status of local television news archives in the United States
(University of Missouri--Columbia, 2010)
to determine how much is at risk. Unfortunately, that was not completed. This project accomplishes part of that goal by surveying 117 local television stations to determine the size and status of their videotape archive. The survey found the average number...
Sound off (or sound on) : melodic repetition, sonic branding and interactive advertisements
(University of Missouri--Columbia, 2009)
This study examined whether or not familiarity, defined as repeated exposure to melodies, affects attitude toward and recognition for information of an advertised brand or interactive advertisement, differently than ...
A study of non-profit social media engagement
(University of Missouri--Columbia, 2018)
As more nonprofit organizations increase their usage of social media to reach new audiences, audience research is needed to help practitioners formulate strategic communications plans that reach the goals of the organization. ...
The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertising
(University of Missouri--Columbia, 2008)
This study explores the effect of videographics and information delivery style on attention and recognition. The two levels of information delivery style included voiceover and direct address, in which actors speak directly ...
Managing "Amazonia": a cultural case study of female leadership at the Sarasota Herald-Tribune
(University of Missouri--Columbia, 2004)
This ethnographic study, the first comprehensive examination of a newspaper managed by women at its highest levels, found that female leaders made some differences in newsroom management and culture, and, to a lesser degree, ...
The virtual social capital of online communities : media use and motivations as predictors of online and offline engagement via six measures of community strength
(University of Missouri--Columbia, 2009)
This research introduces a new measure of social capital for users of online communities. Whereas "local community" forms of social capital consist of ties created in local community for the benefit of local community, and ...
Cultural values, emotions and information : a comparison of webpages from two culturally different countries
(University of Missouri--Columbia, 2008)
difference on emotional appeals is not significant because of the universality of basic emotions. As predicted, since online advertisement is more cost-efficient than traditional media, American online advertisement is highly localized. The results also...
Framing of immigrants and refugees : a content analysis of mainstream and partisan news coverage of immigration
(University of Missouri--Columbia, 2017)
This study examined the content that shaped people's perspective about Muslim immigration during the 2016 U.S. presidential election. A quantitative content analysis was performed to identify the primary and secondary ...
The cable TV news industry at 30 years: time to change the model that changed broadcast news?
(University of Missouri--Columbia, 2011)
As the cable television news industry enters its fourth decade of existence, are cable TV news broadcasters doing everything they can to hold on to viewers, and prevent losing audience market share to the almost ubiquitous ...
Cognitive processing of news as a function of structure : a comparison between inverted pyramid and chronology
(University of Missouri--Columbia, 2008)
Little has changed in how written news is structured, even as the newspaper industry changes dramatically. One of the most entrenched news routines, the inverted pyramid, continues to persist in both print and online news. ...