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Advertising ethics: a client perspective
(University of Missouri--Columbia, 2013)
This study examines how clients at large companies view advertising ethics. In-depth interviews were conducted with 16 high-ranking advertising clients in the New York area and six other cities. The focus was on the ethics of advertising messages...
Responsibility framing and the Obama health care reform bill
(University of Missouri--Columbia, 2010)
The purpose of this research was to examine early online news coverage of the Obama health care reform bill by both Foxnews.com and MSNBC.com. The study aimed to look at framing techniques and whether or not these publicly-known, politically...
Examining the effects of the Hosty v. Carter decision and prior restraint on the collegiate press : a qualitative study
(University of Missouri--Columbia, 2011)
The purpose of this study was to determine what effects, if any, the Hosty v. Carter decision had on the collegiate press in the Seventh Circuit. The researcher aimed to determine if student editors of newspapers at public universities in Wisconsin...
Controversies in acceptance of genetically modified food by European Union : symptoms of conflicts in diffusion of an innovation
(University of Missouri--Columbia, 2011)
it has become one of the most controversial issues in European Union. On the one hand it is perceived as having far-reaching implication in the field of agriculture and rural development; while on the other, it is objected on health, ethical...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
The dissemination of scientific advances in medicine became popular in television health news over the last few decades. The purpose of this study is to investigate the influence of news frames in television health news reporting of scientific...
Proactive environmental risk communication : multiple publics' evaluation of for-profit corporations' sustainability communication
(University of Missouri--Columbia, 2010)
, this study showed that corporate sustainability communication (CSC) is more effective in receiving multiple publics' (both students and science reporters) positive evaluations than a denial discourse on potential environmental risk issues that have not yet...
Climate change in the newsroom : journalists' evolving standards of objectivity when covering global warming
(University of Missouri--Columbia, 2010)
consensus by applying "false balance" to those who say anthropogenic climate change is happening and those who say it isn't. This study interviewed 11 experienced environmental reporters for mainstream print or online publications about how they understand...
Electronic media access to the courts : permission denied
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The public, and the press have, a First Amendment right to attend trials but the same is not true for their electronic brethren if they want to use their tools of the trade...
The SSORTR content management tool as a compass for the alumni magazine editor
(University of Missouri--Columbia, 2010)
The purpose of this research is to develop a content management tool that can assist college and university alumni magazine editors in discerning the types of stories that resonate with the various audiences their publications serve. This tool...
Defining characteristics of online-only news websites : a case study on the St. Louis Beacon
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis examines the ways that traditional newspaper journalism practice seeps into online-only news Websites. More specifically, this study focuses ...
Reshaping the "God beat" : how three community news websites frame religion
(University of Missouri--Columbia, 2012)
With a downsizing of newspaper staff and an upswing in Internet use, the religion beat has had to adapt, much like the rest of journalism. In some cases, the religion beat has been cut. But some publications maintain the beat in new ways...
Framing journalists' kidnappings : a textual analysis of news frames from U.S. and U.K. newspapers covering journalists' kidnappings in the Middle East
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A textual analysis studied U.S. and U.K. newspaper articles written about journalists kidnapped while reporting in the Middle East to uncover news ...
The socially filtered media agenda : a study of agenda setting among news outlets on Twitter
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines whether and how Twitter users set the agenda for legacy media outlets by sharing news URLs. It also investigates which news story ...
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
This study analyzes intermedia agenda setting during the 2008 U.S. presidential campaign to determine the agenda-setting role of prominent political bloggers in relation to the mainstream news media and the candidates. An ...
Social presence and source credibility in blog-mediated crisis communication
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study primarily attempted to achieve a better understanding of how a conversational human voice versus a corporate tone of voice affects key publics' responses...
Why people produce citizen-journalism : a qualitative analysis
(University of Missouri--Columbia, 2010)
can also fall under this rubric. This study answers the research question "Why do people produce citizen journalism?" To this end, four citizen journalists, affiliated with the citizen journalism publication Mymissourian.com, were interviewed...
Can women really have it all? : a textual analysis of the portrayal of mothers in Good housekeeping, Woman's day, and Family circle
(University of Missouri--Columbia, 2010)
Nearly half a century after the second wave of the feminist movement, women are still bombarded with stereotypical messages about the female's role in society. One of the most significant of these roles to examine is ...
What are Utah farmers' market shoppers willing to do to protect local agriculture?
(University of Missouri--Columbia, 2010)
The purpose of this study is to determine what actions Utah farmers' market shoppers would be willing to take to protect their supply of local food: agriculture. This qualitative study used in-depth interviews of 32 farmers' ...
The patriotic impact of World War I on the Texas Posten, a Swedish-language newspaper
(University of Missouri--Columbia, 2010)
of the Allied cause. When the United States entered the war in April 1917, the federal government kept a watchful eye on foreign-language publications. Censorship legislation was passed, including the Espionage and Trading-with-the-Enemy acts, and the Committee...
A study of internal change communication practices : message, media, channel and approach
(University of Missouri--Columbia, 2010)
In a time when organizational change is occurring more frequently with higher stakes for implementing change successfully, it is critical for internal public relation practitioners to develop communication strategies using activities that are most...