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Bioethicists in the news : the evolving role of bioethicists as expert sources in science and medical stories
(University of Missouri--Columbia, 2008)
and 2006. A quantitative content analysis of 456 stories, a qualitative framing analysis on a subset of that coverage, and interviews with a science or medical reporter at each newspaper provided converging lines of inquiry. This study finds that one...
Building a media agenda on health disparities : how issue perceptions and news values work to influence effectiveness
(University of Missouri--Columbia, 2006)
Building on prior literature conceptualizing the role of public relations in influencing the media agenda, this study proposes a model of agenda building that explores the determinants of the agenda building process and ...
Overcoming the negative effects of astroturfing attacks on crisis outcomes with strategic communication strategies
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The primary purpose of this study was to explore and develop an effective strategic communication strategy to guide organizations on how to both ...
Penetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model
(University of Missouri--Columbia, 2006)
the classical innovation-decision process and concomitantly it proposes an innovative model of information influence on innovation acceptance. The research inquiry, conducted using both qualitative and quantitative research methods, confirmed the existence of a...
Increasing the persuasiveness of gain vs. loss framing : the effects of gender and fear arousal on processing gain- vs. loss-framed breast cancer screening messages
(University of Missouri--Columbia, 2010)
recipients and their fear arousal. The study used a 2 (male vs. female) x 2 (gain vs. loss) between-subject design experiment with 128 African American participants (mean age = 45.9). The results showed that men and women processed the BCS messages with a...
Social proximity and user-generated health content : an experimental test of perceived source similarity and construal level theory
(University of Missouri--Columbia, 2013)
The affordances of the internet, particularly as manifest in social network site platforms, allow for interpersonal mediated communication with socially proximal sources. In a 3 (expert source cues vs. low cues vs. low cue) �-2 (socially proximal vs...
Pertinacious image : investigating a dimension of image management in sports public relations
(University of Missouri--Columbia, 2010)
Seeking to explore new areas of image management, this dissertation applied the constant comparative method to in-depth interviews of sports public relations practitioners. The result is the discovery of a new concept not ...