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From service design to delivery : integrating marketing and operations in the service unit
(University of Missouri--Columbia, 2007)
Marketing and operations researchers approach services with widely divergent paradigms, focusing on different routes to success. These different approaches often cause these researchers to come to opposing conclusions and ...
Salesforce control systems : an integrated approach
(University of Missouri--Columbia, 2007)
Salesforce management has strategic importance to a company's competitive advantage. However, to date, the direct effects of the salesforce control systems on sales personnel's key job outcomes are inconclusive and the ...