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Now showing items 1-10 of 10
Effects of levels of statistics and the role of number anxiety on perceived story credibility and personal involvement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this research is to examine effects of levels of statistics on perceived story credibility and personal involvement and the role of ...
A study of public opinion relative to organizations : reviewing representation of local media and nonprofit organizations
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A case study reviewing a local media, its publication and presentation about a nonprofit organization and the similarly-named physical neighborhood ...
Revisiting fund-raising encroachment of public relations in light of the theory of donor relations
(University of Missouri--Columbia, 2008)
This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the ...
Motivations behind individuals' engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2018)
media in general, U&G has not been used to examine this narrow inquisition in nonprofit research. An urban, community-building nonprofit is defined as a 501(c)(3) that is based in a major city in the United States, and the nonprofit's work must...
Social media usage news consumption, behaviors, and online civic reasoning among Generation Z
(University of Missouri--Columbia, 2019)
The purpose of the research is to examine social media usage for news consumption, news behaviors, and online civic reasoning among Generation Z. Specifically, the study has two main purposes: 1) examine social media usage ...
A typology of online sponsorships
(University of Missouri--Columbia, 2008)
This research provides a broad look at sponsorships across the Internet. The research sought to examine the characteristics of sponsorships across and within different website types, with a focus on health websites and ...
"The food is so good" : why consumers positively cope with product-harm crisis
(University of Missouri--Columbia, 2018)
Using Chipotle E. coli outbreak as context for product-harm crisis, this study examines the nuanced nature of consumer thinking and why consumers adopt coping behaviors or perceptions toward the crisis. The lack of analysis ...
Pro-environmental behaviors, sustainable advertising, and persuasion theory : a qualitative study on brands as an gent of change
(University of Missouri--Columbia, 2019)
of sustainable advertising provided empirical evidence for the need for more research into the intersection of green demarketing, mindful consumption and sustainability....
Cultural framing of diabetes from a public health perspective: a comparative content analysis
(University of Missouri--Columbia, 2007)
This content analysis of 161 newspaper articles identified public health facts and socio-cultural schema within two Los Angeles County newspapers, La Opinión and the Daily News of Los Angeles. It extended Rodgers and ...
Source credibility and the persuasiveness of public saftey messages communicated via social media
(University of Missouri--Columbia, 2012)
Social media communication networks such as Twitter and Facebook are changing the way organizations and communities alert the public of timely public safety information related to natural disasters, man-made events or other ...