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Understanding the practice and attitude of community engagement by journalists at American nonprofit newsrooms
(University of Missouri--Columbia, 2020)
Nonprofit journalism has been heralded as an alternative business model in the time of financial crisis for the news industry. As a result, community engagement has been increasingly adopted as a strategy by journalists. ...
A study of how political candidates use persuasive messages on Twitter, specifically toward women voters
(University of Missouri--Columbia, 2019)
This purpose of this qualitative research is to analyze how political candidates use persuasive messages on Twitter, specifically toward women voters. The use of Twitter by political candidates has become extremely more ...
Representation of Hispanic culture in Delta's Sky magazine
(University of Missouri--Columbia, 2019)
not provide conclusive evidence to establish that the text in Despegando reinforced stereotypes. However, the minimal amount of photos that depicted stereotypes suggested that the photos do not reinforce them. The most frequently addressed stereotype...
Testing the efficacy of self-determination theory as a counter-propaganda interdiction tool
(University of Missouri--Columbia, 2019)
as an expansion into human communication and persuasion theory. It also yields practical benefits by providing some initial evidence into a potential valuable counterpropaganda tool that can be employed as strategic communication on a mass level....
The role of duty-based ethics in public relations: an ethical justification model for the actions of crisis communicators
(University of Missouri--Columbia, 2007)
This thesis explores how duty-based ethics can aid in explaining how public relations professional employed by corporations communicate with external publics, especially when organizations are faced with crises. A content analysis examined whether...
A survey of brand co-creation and online brand community engagement with U.S. consumers
(University of Missouri--Columbia, 2020)
and White American SNS users. To the researcher's knowledge, this is the first study to evaluate both brand co-creation and OBC engagement within the context of SNSs. The study contributes to branding and advertising research and practice by examining what...
Investing in newsrooms during the layoff era
(University of Missouri--Columbia, 2020)
, the baseline performance of a group of medium-sized papers was found by locating and then analyzing the circulation change at each publication. Subsets within the sample were then further examined for evidence that investments made by newsrooms leaders had...
Conversations on suicide : 13 Reasons Why
(University of Missouri--Columbia, 2019)
The television series 13 Reasons Why, released in March 2017, was followed by a wave of controversy over how it portrayed the suicide of its protagonist. Some critics thought that the show handled the suicide exceptionally well; others thought...
How journalism educators discuss journalism law in their community of practice : insights from a qualitative textual analysis
(University of Missouri--Columbia, 2021)
of practice (CoP) for members to contribute to the shared knowledge of best practices in journalism education. The purpose of this research was to understand how middle and high school journalism educators discuss journalism law and its related topics...
Elephant in the room : a study of the impact of emotional experiences on burnout among Chinese reporters
(University of Missouri--Columbia, 2020)
journalistic practices, occupational attitudes, mental and physical well-being, as well as personal life might be impacted by their involvement in the complex emotional mechanism. The follow-up survey reveals the effect of the demand on emotions at work...
The SSORTR content management tool as a compass for the alumni magazine editor
(University of Missouri--Columbia, 2010)
editors better determine content mix. To test SSORTR, alumni magazine editors were asked to independently use the tool to rate a group of 10 stories from past issues of a public Midwestern university's alumni publication. The results were promising...
Picturing race in local newspapers
(University of Missouri--Columbia, 2019)
The American news media has been criticized for failing to accurately reflect the country's racial diversity. Previous research has found that large broadcast and print news outlets overrepresent the White population, while ...
From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
to address vulnerabilities. A between-subjects experimental design study compared the effects of the BCO framework (i.e., Base Response, Corrective Action, Organizational Learning) and reputation management strategies on anger, moral outrage, organizational...
Value-framing of issues in the 2004 presidential campaign by American newspapers in Russian
(University of Missouri--Columbia, 2008)
value and practicality? These were the questions this study researched. The sample of four American newspapers in Russian published from the end of July till November 13, 2004 was content analyzed for this study. The data that the content analysis...
Cultivating criticisms : how journalism students critique the news
(University of Missouri--Columbia, 2023)
Scholars note the importance of press criticism to the journalism-democracy framework, yet press criticism is underdeveloped as an academic pursuit. This study seeks to develop the study of press criticism by examining ...
The estimation of a corporate crisis communication based on perceived CEO's leadership, perceived severity of threats, and preceived opposing public's size
(University of Missouri--Columbia, 2008)
explaining the dynamics of organizational factors and situational factors in real public relations practices can also be applied when explaining the outside latent public's thought patterns predicting an organizational stance and strategy. Based...
Information processing of religious symbols in breast cancer advertisements among African American women
(University of Missouri--Columbia, 2007)
the effectiveness of religious symbols, such as the cross, in health advertisements targeting African American women. Practical implications of the study include the branding of the church as a socially desirable commodity. The benefits of this type of "branding...
Business and editorial practices in digital native media in Mexico: an investigation into media routines
(University of Missouri--Columbia, 2022)
interviewed 10 decision makers from 10 of the 15 most read digital native media in Mexico to document their organizations' business practices and how these ultimately impact the news they produce, under the perspective of the Hierarchy of Influences Model from...
The battle within : a mixed methods exploration into political journalism and role strain
(University of Missouri--Columbia, 2018)
restriction as the biggest limitation to their job. Follow-up interviews with survey participants illustrate that as journalists make sense of challenges to their ideal roles, they interpret each situation by foregrounding their identity as a journalist. Based...
Using conflict positioning as a pretreatment in the public's evaluation of crisis management
(University of Missouri--Columbia, 2007)
. Practically, this study benefits public relations crisis managers because it shows a model of the public's evaluation process, which is useful for testing crisis communication strategies.--From public.pdf...