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Investing in newsrooms during the layoff era
(University of Missouri--Columbia, 2020)
, the baseline performance of a group of medium-sized papers was found by locating and then analyzing the circulation change at each publication. Subsets within the sample were then further examined for evidence that investments made by newsrooms leaders had...
Picturing race in local newspapers
(University of Missouri--Columbia, 2019)
The American news media has been criticized for failing to accurately reflect the country's racial diversity. Previous research has found that large broadcast and print news outlets overrepresent the White population, while ...
The role of product category involvement when stealing thunder during organizational crises
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Today's media landscape, which is based on instant news dissemination, allows a crisis to quickly be brought upon an individual or an organization. It has never been more...
The effect of brand name congruity and product category on consumers' attitudes toward brand names
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this research paper is to examine the attitudes that are associated with brand name congruity and product categories. More specifically, ...
A survey of brand co-creation and online brand community engagement with U.S. consumers
(University of Missouri--Columbia, 2020)
and White American SNS users. To the researcher's knowledge, this is the first study to evaluate both brand co-creation and OBC engagement within the context of SNSs. The study contributes to branding and advertising research and practice by examining what...
Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing
(University of Missouri--Columbia, 2009)
and consumers on a regular basis and during the Beijing 2008 Olympic Games. With analyses of an email survey data (n = 53) of business executives working for the multinational corporations in China, the research found that the communication practice...
Representation of Hispanic culture in Delta's Sky magazine
(University of Missouri--Columbia, 2019)
not provide conclusive evidence to establish that the text in Despegando reinforced stereotypes. However, the minimal amount of photos that depicted stereotypes suggested that the photos do not reinforce them. The most frequently addressed stereotype...
Effects of levels of statistics and the role of number anxiety on perceived story credibility and personal involvement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this research is to examine effects of levels of statistics on perceived story credibility and personal involvement and the role of ...
Comparison of media portrayals of poverty in low-income versus affluent metropolitan areas
(University of Missouri--Columbia, 2020)
of coverage that newspapers, based in geographic locations with differing levels of socioeconomic status, devote to poverty, and the degree to which reporters and editors from those publications misrepresent the demographics of those suffering from it...
An ecological systems approach to reduce children's encounters with obscenity on the internet
(University of Missouri--Columbia, 2007)
This dissertation explores how to reduce children's encounters with obscenity on the Internet. Congress has been trying to shield children from encountering online obscenity and some of Congress' attempts failed because ...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
-Columbia (CAFNR) internal and external members is central to this analysis. Accordingly, I will discuss and elaborate on the possibilities and benefits of developing a Model of Resource Assessment that provides substantial information on which to base public...
From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
to address vulnerabilities. A between-subjects experimental design study compared the effects of the BCO framework (i.e., Base Response, Corrective Action, Organizational Learning) and reputation management strategies on anger, moral outrage, organizational...
Using conflict positioning as a pretreatment in the public's evaluation of crisis management
(University of Missouri--Columbia, 2007)
. Practically, this study benefits public relations crisis managers because it shows a model of the public's evaluation process, which is useful for testing crisis communication strategies.--From public.pdf...
Understanding the practice and attitude of community engagement by journalists at American nonprofit newsrooms
(University of Missouri--Columbia, 2020)
Nonprofit journalism has been heralded as an alternative business model in the time of financial crisis for the news industry. As a result, community engagement has been increasingly adopted as a strategy by journalists. ...
A quantitative content analysis of errors and inaccuracies in Missouri newspaper information graphics
(University of Missouri--Columbia, 2009)
This quantitative content analysis examined a total of 143 infographics in 201 issues of 42 daily newspapers. Of the 143 infographics examined, 57 errors were identified. The study concludes the overwhelming majority of ...
A study of internal change communication practices : message, media, channel and approach
(University of Missouri--Columbia, 2010)
effective in achieving the intended outcomes of the organizational change. By understanding theory of change and leveraging the Goodman and Truss (2004) communication wheel, this research identifies the communication practices - the messages, media, channels...
The estimation of a corporate crisis communication based on perceived CEO's leadership, perceived severity of threats, and preceived opposing public's size
(University of Missouri--Columbia, 2008)
explaining the dynamics of organizational factors and situational factors in real public relations practices can also be applied when explaining the outside latent public's thought patterns predicting an organizational stance and strategy. Based...
Examining media coverage of the subprime mouurtgage [sic] phenomenon
(University of Missouri--Columbia, 2009)
the subprime mortgage collapse would reveal more evidence of a favorable bias toward capitalism than those reported after the crash. Attitudes toward the regulation of markets were treated as the clearest indicator of attitudes toward capitalism; positive...
The virtual social capital of online communities : media use and motivations as predictors of online and offline engagement via six measures of community strength
(University of Missouri--Columbia, 2009)
This research introduces a new measure of social capital for users of online communities. Whereas "local community" forms of social capital consist of ties created in local community for the benefit of local community, and ...
Happy to serve : the role of audience engagement in journalism job satisfaction
(University of Missouri--Columbia, 2018)
Journalism jobs have experienced significant changes in recent years. From adding multimedia skills in expectations during the era of convergence, to the current demand for audience engagement skills, practitioners have ...