Search
Now showing items 1-20 of 65
The virtual social capital of online communities : media use and motivations as predictors of online and offline engagement via six measures of community strength
(University of Missouri--Columbia, 2009)
This research introduces a new measure of social capital for users of online communities. Whereas "local community" forms of social capital consist of ties created in local community for the benefit of local community, and ...
The estimation of a corporate crisis communication based on perceived CEO's leadership, perceived severity of threats, and preceived opposing public's size
(University of Missouri--Columbia, 2008)
explaining the dynamics of organizational factors and situational factors in real public relations practices can also be applied when explaining the outside latent public's thought patterns predicting an organizational stance and strategy. Based...
Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing
(University of Missouri--Columbia, 2009)
and consumers on a regular basis and during the Beijing 2008 Olympic Games. With analyses of an email survey data (n = 53) of business executives working for the multinational corporations in China, the research found that the communication practice...
An ecological systems approach to reduce children's encounters with obscenity on the internet
(University of Missouri--Columbia, 2007)
This dissertation explores how to reduce children's encounters with obscenity on the Internet. Congress has been trying to shield children from encountering online obscenity and some of Congress' attempts failed because ...
Kosovo's developing free press : how do newspapers in a transitioning society behave under international supervision and what role do they play in local elections?
(University of Missouri--Columbia, 2008)
sought to examine the coverage of policies that were dependant on domestic institutions. Through the application of textual analysis, media framing was discerned based on a comparison between two time periods when different government structures were...
The effect of avatars on perceived credibility of comments posted to online news stories
(University of Missouri--Columbia, 2009)
An experiment tested two two-part hypotheses predicting the effect of specific avatar features -- avatar humanness and eye contact -- on perceived credibility of related comments about online news stories. Participants ...
Identities on the line : youth, internet use, and citizenship in Kyrgyzstan
(University of Missouri--Columbia, 2008)
implications for citizenship. The study adds knowledge from the Central Asian context to recent theoretical work on "cultural citizenship," which posits alternative, global citizenship practices. Implications for global journalism studies and for media...
Revisiting fund-raising encroachment of public relations in light of the theory of donor relations
(University of Missouri--Columbia, 2008)
This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the ...
What's the quality of breast cancer information you read online?: a comparative analysis of breast cancer information quality in commercial vs. nonprofit websites
(University of Missouri--Columbia, 2005)
Eighty five million Americans access the Internet for health information. But lacks of content regulation, free access, and increased marketing potential have meant that content providers increasingly heed to the call of ...
The credible brand model : the effects of ideological congruency and customer-based brand equity on media and message credibility
(University of Missouri--Columbia, 2008)
' perceptions of the media credibility of a media outlet, and by extension the message credibility of its news stories, are dependent on their perception of the customer-based brand equity (CBBE) of the media outlet and the ideological congruency between...
Grammar and cognitive processing of news articles : exploring dual-processing theories
(University of Missouri--Columbia, 2009)
This study considers the impact of grammatical errors on cognitive processing and subsequent evaluation of news articles. It begins with an examination of the Elaboration Likelihood Model, the Heuristic-Systematic Processing ...
Bioethicists in the news : the evolving role of bioethicists as expert sources in science and medical stories
(University of Missouri--Columbia, 2008)
Journalists have increasingly used bioethicists as expert sources in stories on science, medicine, and technology with strong ethical ramifications. Yet little is known about how and why journalists select bioethicists as ...
The good news : measuring the impact of religious words in mass media communication
(University of Missouri--Columbia, 2008)
This study explored the relation and use of religious ideas in television news stories. A psychophysiological experiment, based on Lang's (2006) model of limited capacity processing, was conducted using pre-recorded television news stories...
Anger, efficacy, and identity in activism : public perceptions of threat appraisal, attitudes, and behavioral intention
(University of Missouri--Columbia, 2009)
relations practice, the main contribution of the present study is to provide empirical evidence that in an identity crisis, being hypocritical in an activist organization's strategic conflict management can have a profoundly negative impact...
Value-framing of issues in the 2004 presidential campaign by American newspapers in Russian
(University of Missouri--Columbia, 2008)
value and practicality? These were the questions this study researched. The sample of four American newspapers in Russian published from the end of July till November 13, 2004 was content analyzed for this study. The data that the content analysis...
Penetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model
(University of Missouri--Columbia, 2006)
Building upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to ...
Information processing of religious symbols in breast cancer advertisements among African American women
(University of Missouri--Columbia, 2007)
the effectiveness of religious symbols, such as the cross, in health advertisements targeting African American women. Practical implications of the study include the branding of the church as a socially desirable commodity. The benefits of this type of "branding...
The effects of media framing of political conflicts on party identification and political participation
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Prior research identified the logical chain from strategic coverage to cynicism to demobilization. Considering the fact that party identification anchors ...
Sound off (or sound on) : melodic repetition, sonic branding and interactive advertisements
(University of Missouri--Columbia, 2009)
This study examined whether or not familiarity, defined as repeated exposure to melodies, affects attitude toward and recognition for information of an advertised brand or interactive advertisement, differently than ...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
. Participants were asked to critique the ads, and comments were compared among those the ad was intended to target and unintended target demos. The focus group findings were then used as a basis for qualitative interviews with six practicing ad agency...