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Grammar and cognitive processing of news articles : exploring dual-processing theories
(University of Missouri--Columbia, 2009)
This study considers the impact of grammatical errors on cognitive processing and subsequent evaluation of news articles. It begins with an examination of the Elaboration Likelihood Model, the Heuristic-Systematic Processing ...
The effects of text complexity and complex graphical elements on readers' text comprehension of online science articles
(University of Missouri--Columbia, 2009)
Science literacy (SL) allows an individual to be knowledgeable on the latest science research and to draw "evidence-based conclusions." Unfortunately, only a small portion of the U.S. public is scientifically literate. Thus, this study investigated...
The good news : measuring the impact of religious words in mass media communication
(University of Missouri--Columbia, 2008)
This study explored the relation and use of religious ideas in television news stories. A psychophysiological experiment, based on Lang's (2006) model of limited capacity processing, was conducted using pre-recorded television news stories...
Model ethnicity and product class involvement: white Americans' attitude toward advertisements featuring Asian-Indian models
(University of Missouri--Columbia, 2007)
Studies show that ethnicity of the spokespersons in advertisements play an important role in shaping attitudes and perceptions about the advertised products. Studies involving black, Hispanic and white models in ads have ...
That drug treats what?: the effect of emotional tone and narrative style on the memory link between brand name and medical condition treated in direct-to-consumer pharmaceutical advertising
(University of Missouri--Columbia, 2008)
) within-subjects repeated-measures experiment. Participants viewed 12 direct-to consumer pharmaceutical advertisements. A multiple choice recognition test and open ended cued-recall test were administered to measure memory. Memory, both recognition...