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Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)
adopted as quickly as shopping online for other goods; however, the practice is expected by industry professionals, researchers, and grocers to grow quickly. Independent grocery retailers need to be studied because they compete in a crowded marketplace...
Are universities "selling" online programs through agenda setting?
(University of Missouri--Columbia, 2018)
"Higher education in America is at a tipping point-the traditional, common college student is no longer that traditional or common. While much of America maintains a preconceived notion of the "traditional" college student-18 -22 years old...
Message strategies and creative strategies of award-wining digital ads : an analysis of Addy Awards gold-winning digital
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.]
Players in the parasocial: Athletes impact on advertising through parasocial interactions
(University of Missouri--Columbia, 2017)
placement on Forbes list of The NBA Endorsement All Stars in 2016. A content analysis including posts and comments from Curry's verified Facebook page during the 2015-2016 and 2016-2017 regular NBA seasons will be used to analyze the type of advertising...
How sports audience build parasocial relationships with fans : a social media case study
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.]
A study of the portrayal of female on-air talent on Spanish language television news
(University of Missouri--Columbia, 2017)
of this study is to examine how Hispanic females on Spanish language television news are portrayed based on the clothes they wear and if they play into the stereotypes by the media or if they are trying to serve the growing Hispanic population in the United...
How NBA teams use twitter as a brand management tool
(University of Missouri--Columbia, 2018)
in their tweets (both product-related and non-product-related) and their relation to Twitter's key engagement features (retweets, favorites, replies). The results build on current knowledge of social media-based brand management in professional sports, while also...
Searching for superwomen : female fans and their behavior
(University of Missouri--Columbia, 2017)
In the last decade, comic books and comic book fan culture have become more popular in mainstream culture, with TV shows and movies depicting both comic book characters and comic book fans. However, very little has been ...
Acculturation levels and brand perceptions of Hispanic female consumers
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The research in the following thesis reveals a correlation between acculturation and brand perceptions of Hispanic female consumers. This study was ...
Spirals of silence : examining Afrocentric and Eurocentric hairstyling for black women in broadcast newsrooms
(University of Missouri--Columbia, 2018)