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Examining visual cognitive complexity in the context of online women's magazine home pages
(University of Missouri--Columbia, 2009)
An experiment (N=48) on 18 to 30 year-old women was run to see how the visual cognitive complexity of digital women's magazines' home pages affects the cognitive processing of individuals and their evaluations of the sites. A content analysis of 13...
The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertising
(University of Missouri--Columbia, 2008)
design, 14 prescription drug commercials that included 20 instances of the message features under investigation were shown to participants. Using repeated measures ANOVA to analyze each hypothesis, the results of this study suggest that while participants...