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The route to persuasion: gaining/maintaining local support for the hometown Air Force mission
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Each Air Force Base throughout the world has a Public Affairs team dedicated to communicating information about a base's specific mission and, ultimately, ...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
accurate, directional guide for communication strategy development. The testing of the fundamental premises through the series of interviews, focus groups and web survey of the College of Agriculture, Food and Natural Resources, University of Missouri...
Framing of African-American women in mainstream and Black women's magazines
(University of Missouri--Columbia, 2015)
For decades, there has been a concern with the negative framing of black women in the media. Historically, black women are placed into four stereotypical frames: The Mammy, The Jezebel, The Sapphire and The Matriarch. However, in 2008, a new image...
Choosing your own adventure : hyperlinks and their effects on memory
(University of Missouri--Columbia, 2008)
For this experiment, 39 students from a large Midwestern university were exposed to a total of ten articles, two main articles about 150 words in length, called parent page articles, and eight linked articles. Each of the ...
A nation-branding perspective on Euro-Atlantic integration and online representation of a nation - the case of the country of Georgia
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Using a theoretical framework integrating the theory of Competitive Identity (Anholt 2007), Conceptual Framework of the Formation of a Nation's Image (Dinnie 2008) and Conceptual...
The politics of election coverage : a content analysis of Indiana's two largest newspapers during the 2008 presidential election
(University of Missouri--Columbia, 2010)
The goal of this study was to investigate the 2008 presidential election coverage of Indiana's two largest news publications - The Indianapolis Star and The Fort Wayne Journal Gazette - and determine if any statistically significant differences...
Testing narrative integration and persuasion focus in prosocial health communication: an extended model of organ donation
(University of Missouri--Columbia, 2022)
This study explored how narratives can be used to address misperceptions and promote prosocial health behavior. In a 2 (narrative integration: high vs. low) x 2 (persuasion focus: egoistic vs. altruistic) plus one control condition with 2 (message...
Cashing in on girl power : the commodification of postfeminist ideals in advertising
(University of Missouri--Columbia, 2017)
incorporate postfeminist and neoliberal theory into marketing campaigns to encourage women to consume brands as a sign of their independence and power. This research, conducted as qualitative focus group analyses, examines how groups of racially diverse...
Diffusion of viral marketing into the world of public relations
(University of Missouri--Columbia, 2008)
With the ever-changing world of technology, consumers can be reached through more and more media. These opportunities are only possible if the advertising and public relations industries follow their audiences and understand ...
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
This study analyzes intermedia agenda setting during the 2008 U.S. presidential campaign to determine the agenda-setting role of prominent political bloggers in relation to the mainstream news media and the candidates. An online survey of newspaper...
Examining the impact of Beijing 2008 Olympic games on foreign news coverage on China : a content analysis
(University of Missouri--Columbia, 2010)
Hosting the Beijing 2008 Olympic Games prompted the Chinese government to employ a relaxed foreign media policy, which signaled a temporary change in the rigorous media control practice in China. This study examined the effectiveness of the relaxed...
Can women really have it all? : a textual analysis of the portrayal of mothers in Good housekeeping, Woman's day, and Family circle
(University of Missouri--Columbia, 2010)
incorporating feminist ideology in the portrayals of mothers, but the trend among these articles was to balance progressive ideology with traditional stereotypes. The influence of feminism was more obvious and pervasive in the articles from 2008. Thirty five...
Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing
(University of Missouri--Columbia, 2009)
and consumers on a regular basis and during the Beijing 2008 Olympic Games. With analyses of an email survey data (n = 53) of business executives working for the multinational corporations in China, the research found that the communication practice...
A typology of online sponsorships
(University of Missouri--Columbia, 2008)
This research provides a broad look at sponsorships across the Internet. The research sought to examine the characteristics of sponsorships across and within different website types, with a focus on health websites and blogs. It also provides...
Revisiting fund-raising encroachment of public relations in light of the theory of donor relations
(University of Missouri--Columbia, 2008)
of encroachment conducted some 15 years ago. Encroachment has been found to focus public relations on one organizational public at the expense of others. Partly as a defense against encroachment, the theory of donor relations advances the concept that fund raising...
Buying blackness : Black audiences and sports advertising
(University of Missouri--Columbia, 2018)
in sports advertising. To analyze the impact of selling Blackness, the research used focus groups to examine how Black, college-young adult audiences engage with and identify racial constructions in Nike advertisements, and thus, how that influences...
Framing journalists' kidnappings : a textual analysis of news frames from U.S. and U.K. newspapers covering journalists' kidnappings in the Middle East
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A textual analysis studied U.S. and U.K. newspaper articles written about journalists kidnapped while reporting in the Middle East to uncover news ...
Left behind : a textual analysis of media frames from national tv journalists covering Hurricane Katrina's evacuation centers
(University of Missouri--Columbia, 2008)
Before and after Hurricane Katrina struck in the fall of 2005, journalists made vital decisions to report on life and death issues. Those decisions framed news coverage in ways, among others, that depicted conflict, ...
Between the Eagle and the Bear : coverage of U.S. - Russian foreign policy disputes in Russian ethnic media in the U.S.
(University of Missouri--Columbia, 2008)
Despite its long history, Russian ethnic press in the United States is an untapped area in media research. This study had two goals: to address this research gap and to shed light on the ethnic and political identity of ...
Sociocultural tailoring in breast cancer websites : a content analysis
(University of Missouri--Columbia, 2008)
The purpose of this study is to examine breast cancer websites to determine the extent to which sociocultural cues, relevant to African Americans, are used to convey information in websites. Sociocultural factors include ...