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Now showing items 1-9 of 9
Believe it or not: youth and young adult female perceptions of the credibility of online multimedia messages
(University of Missouri--Columbia, 2007)
on their comprehension and recognition of risk and benefit information. A 2 (source) x 3 (emotional tone) factorial design online experiment was conducted on youth and young adult women. Results showed that the emotional tone of a message influences the way...
Green with emotion : the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs
(University of Missouri--Columbia, 2008)
Emotion and cognition are two interrelated concepts in mass media research. This study examines the effect of negative emotional intensity in environmental public service announcements on cognitive processing and behavioral intent. Environmental...
That drug treats what?: the effect of emotional tone and narrative style on the memory link between brand name and medical condition treated in direct-to-consumer pharmaceutical advertising
(University of Missouri--Columbia, 2008)
) within-subjects repeated-measures experiment. Participants viewed 12 direct-to consumer pharmaceutical advertisements. A multiple choice recognition test and open ended cued-recall test were administered to measure memory. Memory, both recognition...
The sonic boom: effect of logo presentation style in television commercials on memory for the advertised brand
(University of Missouri--Columbia, 2007)
was a 2 (Logo Style: Sonic v/s Visual) x 3 (Television commercials) fractional repeated measures experiment. Logo style was the within-subjects factor with two levels, the sonic-style logo and the visual-only style logo viewed in the commercial...
Out of sight out of mind : factors in low levels of international news knowledge
(University of Missouri--Columbia, 2009)
theoretical models for why international news knowledge is so low including integrated network models of human memory and Lang's Limited Capacity Model of Mediated Message Processing. An experiment then tested the impact of attitude accessibility...
The power of advertising awards: a comparison of effectiveness between award-winning & none-award TV commercials
(University of Missouri--Columbia, 2007)
indicators of advertising effectiveness, including post-exposure self-report as well as real-time physiological measures. Further, the consistency and relationships between the measurements are examined. A fractional factorial designed experiment...
Producing effective stories : the influence of presentation type and emotional tone on attention, arousal and memory
(University of Missouri--Columbia, 2010)
This study explores how presentation type and emotional tone interact with attention, arousal and memory. A psychophysiological experiment was conducted in the PRIME lab where attention, arousal, valence and memory were measured using heart rate...
Grammar and cognitive processing of news articles : exploring dual-processing theories
(University of Missouri--Columbia, 2009)
-related research. An experiment then tests the impact of grammatical errors on measures of cognitive processing. Participants read articles with varying levels of grammatical error and answer questions to reveal cognitive processing. The results show...
The effects of text complexity and complex graphical elements on readers' text comprehension of online science articles
(University of Missouri--Columbia, 2009)
Science literacy (SL) allows an individual to be knowledgeable on the latest science research and to draw "evidence-based conclusions." Unfortunately, only a small portion of the U.S. public is scientifically literate. Thus, this study investigated...