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The memeification of "woke culture": a multimodal critical discourse analysis of its articulation in Essence; O, The Oprah Magazine; and Teen Vogue
(University of Missouri--Columbia, 2022)
, and agency. I demonstrate this by analyzing the discourses in Essence; O, The Oprah Magazine; and Teen Vogue magazines from 2016-2020, using Stuart Hall's encoding/decoding model to create a new typology of interpretation for articulations of race, gender...
How depictions of race and a magazine's mission have changed over time: a summative content analysis of cosmopolitan magazine covers
(University of Missouri--Columbia, 2021)
as their change over time, while taking into account the magazine's shift in mission, through a summative content analysis of Cosmopolitan magazine covers from 2011, 2016, and 2020....
Telling an augmented story - how can web-based augmented reality be used in designing narratives for brands?
(University of Missouri--Columbia, 2023)
and comprehensive understanding of AR advertising's effectiveness. This study also found that Web AR provides both potential benefits and drawbacks in practical brand storytelling, suggesting that nuanced strategies for effective design and potential care should...
Elephant in the room : a study of the impact of emotional experiences on burnout among Chinese reporters
(University of Missouri--Columbia, 2020)
journalistic practices, occupational attitudes, mental and physical well-being, as well as personal life might be impacted by their involvement in the complex emotional mechanism. The follow-up survey reveals the effect of the demand on emotions at work...
Exploring the relationships between K-pop fans' identities and media consumption in web 2.0 era
(University of Missouri--Columbia, 2021)
UGC. This study provides added value for fan psychology studies in pop culture context, and also offers practical advice for entertainment companies on the leverage of PGC and UGC videos to enhance fans' psychological connection to their celebrities...
For us, by us : sociocultural targeting of HIV prevention messages to black MSM
(University of Missouri--Columbia, 2020)
When compared to other racial and ethnic demographics of men who have sex with men (MSM), Black MSM contract HIV at disparately high rates. To combat these high HIV infection rates, scholarly research suggests HIV ...
Representation of Black women in true crime
(University of Missouri--Columbia, 2022)
True crime is an increasingly popular and relevant genre in media. However, how certain groups, including Black women, are portrayed in this genre is understudied. The purpose of my research was to study the specific ...
Feminist theory as it relates to business leaderhip content : a case of patriarchal dominant society structure
(University of Missouri--Columbia, 2020)
and how the practical application of the findings can improve the development and availability of content for women in business leadership....
From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
Traditional crisis communication literature emphasizes how organizations can use communication to preserve their image after a negative event. From image restoration theory to the situational crisis communication theory, ...
An examination of the portrayal of homelessness and the opioid crisis in US and Canadian newspapers
(University of Missouri--Columbia, 2023)
, The Seattle Times and The Vancouver Sun. The data shows prevalence of thematic framing and a shift towards narrative journalism both in The Vancouver Sun and The Seattle Times. The highest use of thematic framing coincided with the onset of the COVID-19...
Testing narrative integration and persuasion focus in prosocial health communication: an extended model of organ donation
(University of Missouri--Columbia, 2022)
This study explored how narratives can be used to address misperceptions and promote prosocial health behavior. In a 2 (narrative integration: high vs. low) x 2 (persuasion focus: egoistic vs. altruistic) plus one control ...
Narratives, framing, and exemplification in LGBTQ+ suicide public health messaging
(University of Missouri--Columbia, 2023)
and exemplification in works of journalism and suicide prevention campaigns are perceived by LGBTQ+ youth aged 18-24. By utilizing a combination of focus groups and in-depth interviews, the study sought to explore what human stories and campaigns were most resonant...
Internal crisis communication : the effects of negative employee-organization relationships and negative emotions on reputation and employees' unsupportive behavior
(University of Missouri--Columbia, 2021)
. Rebuilding strategies help in overcoming employees' unwillingness to support the organization during a crisis. Lastly, negative emotions influenced the effect of NEORs on the crisis outcomes. Both theoretical and practical implications are discussed....
The business imperative of newsroom diversity: how identities influence Indonesian women media leaders' perceptions and implementation of newsroom changes and innovation
(University of Missouri--Columbia, 2022)
News organizations tend to preserve male-dominated organizational culture and have been historically oriented to serve the male reader market. This, however, stifles innovation and fails to respond to rapid changes in the journalism industry...
Analyzing access: an analysis of food desert coverage during COVID-19
(University of Missouri--Columbia, 2022)
This study explored the ways in which food desert coverage was reported during the COVID-19 pandemic. The purpose of the research was to analyze reporting patterns such as themes, use of race, and sourcing practices to understand the journalistic...
The soft sell : understanding the shared values initiative through the lens of the theory of planned behavior
(University of Missouri--Columbia, 2020)
This research provides an analysis of the Shared Values Initiative (SVI) through the lens of the Theory of Planned Behavior (TPB) in order to both better understand the program and to explore how an academic advertising ...
Fantasy theme divergence during covid-19 a fantasy theme analysis
(University of Missouri--Columbia, 2021)
In an era of selective attention, media fragmentation, political polarization, and social media trolls, the communication landscape has never been more fraught with the potential for carefully crafted messages to take on ...
Let it breathe : social media musicking practices among Black women coping with mental health struggles during transboundary crisis
(University of Missouri--Columbia, 2023)
Black women, aged 35-45, utilized online musicking practices to cope with symptoms of anxiety and depression during the transboundary crisis of 2020. The findings from this research utilizes the respondents own narratives to describe the state...
"Should I keep running if nobody sees me as a runner?" : How runners with diverse body sizes perceive Runner's World's lack of inclusive representation
(University of Missouri--Columbia, 2021)
Runner's World is the ultimate guide to running. The magazine offers training tips, dietician-recommended recipes, gear guides, profiles on recreational and elite runners, and more. By design, Runner's World is meant to ...
If it feeds, it leads : eating, media, identity, and ecofeminist food journalism
(University of Missouri--Columbia, 2021)
This project explored contemporary food journalism and placed it in the larger context of American history, asking how such media made eating a matter of public concern. In other words, it asked: how does food journalism invite us to our eating...