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Picturing race in local newspapers
(University of Missouri--Columbia, 2019)
of those communities, and whether the inclusion and portrayal of different races have changed over time. Using samples of four constructed weeks from five one-year periods between 1980 and 2016, a content analysis of local news photographs was conducted...
Identities on the line : youth, internet use, and citizenship in Kyrgyzstan
(University of Missouri--Columbia, 2008)
implications for citizenship. The study adds knowledge from the Central Asian context to recent theoretical work on "cultural citizenship," which posits alternative, global citizenship practices. Implications for global journalism studies and for media...
Information processing of religious symbols in breast cancer advertisements among African American women
(University of Missouri--Columbia, 2007)
the effectiveness of religious symbols, such as the cross, in health advertisements targeting African American women. Practical implications of the study include the branding of the church as a socially desirable commodity. The benefits of this type of "branding...
Value-framing of issues in the 2004 presidential campaign by American newspapers in Russian
(University of Missouri--Columbia, 2008)
value and practicality? These were the questions this study researched. The sample of four American newspapers in Russian published from the end of July till November 13, 2004 was content analyzed for this study. The data that the content analysis...
Does being real pay off? : examining the impact of perceived authenticity in crisis communication
(University of Missouri--Columbia, 2019)
-crisis outcomes, and it is also explored if there is an interaction effect between authenticity and degree of accommodation. The study uses a 2 (authenticity: present vs. not present) x 2 (type of crisis response: accommodative vs. advocating) mixed experimental...
The military versus the press : Japanese military controls over one U.S. journalist, John B. Powell, in Shanghai during the Sino-Japanese war, 1937-1941
(University of Missouri--Columbia, 2008)
, in which nation A's military controls nation B's journalists in a war with nation C (ABC pattern)....
A survey of brand co-creation and online brand community engagement with U.S. consumers
(University of Missouri--Columbia, 2020)
membership), OBC commitment, and brand loyalty. The researcher anticipates that results provide theoretical and practical insights about the adoption and usage of OBCs as part of a larger marketing and communication strategy....
How interactive infographics foster audience engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Interactive infographics serve as a container that helps store and present information for journalists and newsrooms to the audience. The increasing use of interactive...
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014)
Believe it or not: youth and young adult female perceptions of the credibility of online multimedia messages
(University of Missouri--Columbia, 2007)
on their comprehension and recognition of risk and benefit information. A 2 (source) x 3 (emotional tone) factorial design online experiment was conducted on youth and young adult women. Results showed that the emotional tone of a message influences the way...
Picturing Dixieland : a qualitative analysis of early twenty-first century newspaper photojournalism in the American South
(University of Missouri--Columbia, 2010)
The American South has long played a crucial part in the development of United States national identity. Since the 18th century, it served as a negative reference point against which to ground this greater national construct--the region...
Blackouts made visible : a visual-textual analysis of Sarah Glidden's comics journalism
(University of Missouri--Columbia, 2019)
This thesis studies Sarah Glidden's largely unexamined book Rolling Blackouts as a significant contribution to the genre known as comics journalism. It argues that Glidden's work engages in a material struggle over the nature of journalism by using...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
group sessions were conducted among members of these generations (2 for Boomers, 2 for Gen Xers and 3 for Gen Ys). These discussions were driven by a set of six print ads selected from magazines intended to target these respective generations...
A revolutionary heroine for the twentieth century : Sybil Ludington in media, myth, and American memory
(University of Missouri--Columbia, 2010)
State militia during the American Revolution. Instead, it was a short episode about Sybil Ludington's horseback trip through the night of April 26, 1777 to warn of the British march on Danbury, Connecticut, that seized the public's imagination. Historic...
Government controls of American correspondents in China
(University of Missouri--Columbia, 2008)
they handle those controls and the effects those controls have on their work. The results show that despite a recent expansion of freedom for the foreign media in China, many restrictions, most of which manifest as official actions, often frustrate the work...
Left behind : a textual analysis of media frames from national tv journalists covering Hurricane Katrina's evacuation centers
(University of Missouri--Columbia, 2008)
Before and after Hurricane Katrina struck in the fall of 2005, journalists made vital decisions to report on life and death issues. Those decisions framed news coverage in ways, among others, that depicted conflict, human-interest, and a lack...
The memeification of "woke culture": a multimodal critical discourse analysis of its articulation in Essence; O, The Oprah Magazine; and Teen Vogue
(University of Missouri--Columbia, 2022)
and social consciousness--in cultural products threatens to delegitimize this powerful symbol of culture, the Black freedom struggle, and a social movement looking to combat police brutality. Recently, scholars have focused on the word being used as a...
A content analysis of word choice in social media news coverage of mass shootings
(University of Missouri--Columbia, 2020)
of framing and agenda setting, the researcher conducted a content analysis of tweets posted by five different news organizations -- both on the local and national levels. Findings showed that tweets from the five outlets in the wake of the shooting...
Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)
adopted as quickly as shopping online for other goods; however, the practice is expected by industry professionals, researchers, and grocers to grow quickly. Independent grocery retailers need to be studied because they compete in a crowded marketplace...
The socially filtered media agenda : a study of agenda setting among news outlets on Twitter
(University of Missouri--Columbia, 2010)
through the TweetMeme aggregator, and a content analysis of the main Twitter feeds of three legacy news outlets The New York Times, CNN and NPR for nineteen days in September of 2009. The results showed a significant difference in the frequency of new...