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Risk assessment of adopting agroforestry in a peasant economy : the Honduran case
(University of Missouri--Columbia, 1996)
Risk assessment plays an important role in evaluating new technology adoption among peasant households. The purpose of this study is to evaluate peasant behavior considering risk perception and how it affects agroforestry ...
Effectiveness of a specialized advertising agency among black consumers
(University of Missouri--Columbia, 1971)
"The general emphasis of this study is both exploratory and descriptive in nature. Attempts shall be made to show that an "empathy factor" facilitates successful persuasive communication (in the form of advertising) between ...