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Telling an augmented story - how can web-based augmented reality be used in designing narratives for brands?
(University of Missouri--Columbia, 2023)
and comprehensive understanding of AR advertising's effectiveness. This study also found that Web AR provides both potential benefits and drawbacks in practical brand storytelling, suggesting that nuanced strategies for effective design and potential care should...
Let it breathe : social media musicking practices among Black women coping with mental health struggles during transboundary crisis
(University of Missouri--Columbia, 2023)
Black women, aged 35-45, utilized online musicking practices to cope with symptoms of anxiety and depression during the transboundary crisis of 2020. The findings from this research utilizes the respondents own narratives to describe the state...
"If he loves me, why doesn't he post me more?" : an examination of the perceptions men and women have of Instagram's influence on romantic relationships
(University of Missouri--Columbia, 2020)
Instagram has become a leader among social media platforms, garnering about 500 million users daily (Gotter, 2019; Pokrop, 2020). With this application being used frequently among users aged 18 to 29 (Pew Research Center, ...