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"A good line of advertising:" the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905
(University of Missouri--Columbia, 2007)
Media researchers often assume that children's advertising began in the early days of radio and television broadcasting. In fact, it had begun nearly a half century earlier within the pages of children's magazines. One of ...
Contextual effects of geographic, economic, political regions on issue salience and salience of an issue's attributes : hierarchical linear modeling of agenda setting
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study investigated issue salience and salience of Economy's attributes on the public agenda by taking a multilevel approach to the data. The data ...
The tale of "Two Voices" : an oral history of women communicators from Mississippi Freedom Summer 1964 and a new black feminist concept
(University of Missouri--Columbia, 2007)
This study developed a new concept of Black Feminist thought and employs it to examine the intersection of press and communication practices among women involved in Mississippi Freedom Summer 1964. The study draws on oral histories of women...
Online technology, convergence and organizational transformation process in the Ljworld.com: a case study
(University of Missouri--Columbia, 2007)
site into an asset that fully benefits from the potential of both technology and quality journalism. It helps identify good practices media companies can use to adapt to an everchanging environment. It also emphasizes the role of leadership and vision...
Securitization as a theory of media effects : the contest over the framing of political violence
(University of Missouri--Columbia, 2007)
This dissertation proposes a particular form of media framing effect from securitization, a process in which political actors seek to create consensus about security related issues such as terrorism and immigration by ...
Reviewing the image of the photojournalist in film: how ethical dilemmas shape stereotypes of the on-screen press photographer in motion pictures from 1954 to 2006
(University of Missouri--Columbia, 2007)
Since the 1930s, photojournalists in motion pictures have been portrayed as everything from screwball and comic relief characters to stubborn and ruthless sidekicks. With the exception of James Cagney's tabloid photographer ...
The stocks paradox: what is the impact on business-news sections and business-news staff when newspapers cut stock listings?
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Newspapers have been a major source of financial information. Based on the understanding from media sociology, the impact of news routines on content, ...
An ecological systems approach to reduce children's encounters with obscenity on the internet
(University of Missouri--Columbia, 2007)
This dissertation explores how to reduce children's encounters with obscenity on the Internet. Congress has been trying to shield children from encountering online obscenity and some of Congress' attempts failed because ...
Castor oil and orange juice: how John H. Johnson fed news to black America
(University of Missouri--Columbia, 2007)
In the mid-1940s, publisher John H. Johnson did not like the image of African Americans that was projected by mainstream, white-owned media. He felt the image constructed was too limited and stereotypical. He also felt ...
From the margins to the majority: portrayal of hispanic immigrants in the Garden Ciy (Kan.) Telegram, 1980-2000
(University of Missouri--Columbia, 2007)
At the heart of this study is the role a newspaper plays in the social construction of reality through its portrayal of Hispanic immigrants, assimilation and acculturation. IBP's construction of the world's largest meatpacking ...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
. Participants were asked to critique the ads, and comments were compared among those the ad was intended to target and unintended target demos. The focus group findings were then used as a basis for qualitative interviews with six practicing ad agency...