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Telling an augmented story - how can web-based augmented reality be used in designing narratives for brands?
(University of Missouri--Columbia, 2023)
and comprehensive understanding of AR advertising's effectiveness. This study also found that Web AR provides both potential benefits and drawbacks in practical brand storytelling, suggesting that nuanced strategies for effective design and potential care should...
William Apess, Elias Boudinot, and Samuel Cornish : Native Americans and African-Americans looking for freedom of expression, representation, and rhetorical sovereignty during the age of Jackson
(University of Missouri--Columbia, 2006)
, despite pressures that put some limits upon that freedom of expression and form of sovereignty. Pequot writer William Apess, Cherokee editor Elias Boudinot, and African-American editor Samuel Cornish sought and practiced the right to represent themselves...
Electronic media access to the courts : permission denied
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The public, and the press have, a First Amendment right to attend trials but the same is not true for their electronic brethren if they want to use ...
From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
Traditional crisis communication literature emphasizes how organizations can use communication to preserve their image after a negative event. From image restoration theory to the situational crisis communication theory, ...
Penetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model
(University of Missouri--Columbia, 2006)
Building upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to ...
Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)
of this transformation of message source (from human to machine) is urgently needed but rarely conducted to date. The most apparent machine sources, SMIs, are already being put to use in practice without fully understanding their effectiveness and risk, to replace human...
An ecological systems approach to reduce children's encounters with obscenity on the internet
(University of Missouri--Columbia, 2007)
This dissertation explores how to reduce children's encounters with obscenity on the Internet. Congress has been trying to shield children from encountering online obscenity and some of Congress' attempts failed because ...
Crying in the wilderness : the outlaw and poet in Ben Hecht's militant Zionism
(University of Missouri--Columbia, 2013)
During the Second World War, the American journalist and screenwriter Ben Hecht had been one of the lone voices to break the silence about the Nazi Holocaust. Then, in 1947, Hecht shocked and outraged people across the ...