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The effects of Instagram's idealized portrayals of motherhood on new mothers' well-being
(University of Missouri--Columbia, 2021)
Similar to how early mass media idealized the experience of motherhood through content such as celebrity mother profiles in magazines, social media is now disseminating idealized portrayals of motherhood that may be putting ...
Does incidental mean indiscriminate? a study of incidental news consumption's effect on processing of claims in health news
(University of Missouri--Columbia, 2021)
Since the 2016 election, fake news has taken center stage in the American news landscape. The risk of fake news being widely disseminated and widely believed is a great fear for many, and this study addresses factors ...
Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)
, and creative expression across social networks" (McMillan and Childers, 2017, p. 52). Influencer marketing is a crucial component of social media marketing, which is projected to become a $10 billion market by 2023 (Tan, 2019). The primary contribution...